Innovative French car manufacturer, Citroën has announced it has appointed Havas Worldwide Sydney as its creative agency of record.
The move reunites the brand with stable-mate Peugeot, which has been held by the Havas Worldwide Group since 2012.
Dimitri Andreatidis, national marketing manager of Peugeot, Citroën and DS said, “We have a strong and enduring relationship with the dedicated team at Havas so this was an easy decision.
“The team has delivered consistently great work for Peugeot over the last three years so we’re looking forward to extending our relationship to include Citroën.”
Anthony Gregorio, CEO of Havas Worldwide Australia Group, commented, “We’ve loved working with Peugeot and this partnership gives us a new opportunity to apply our creative thinking to another great brand.”
Effectively immediately, Havas Worldwide Sydney’s scope will include all integrated brand communications for Citroën.