Havas Village Expands Integrated Marketing Services With Two New Client Wins

Havas Village Expands Integrated Marketing Services With Two New Client Wins
SHARE
THIS



The Havas Village, consisting of award-winning agency brands that deliver creative, media, PR, social, experiential and employer branding solutions, has announced it has secured the services of two major new clients to its growing roster as its successful integrated model continues to deliver opportunities for clients.

Australian online foreign exchange and payments company OFX (formerly OzForex) has appointed the Havas Village following a competitive pitch with three specialist agencies. The Havas Village will work with OFX on a combination of brand and retail communications to support its business and geographic growth requirements.

The Village will provide OFX with a full suite of performance-focused integrated communications service across creative, production, digital, OOH, SEO, paid social, data and analytics, display, mobile and search.

Havas will harness its performance and data capabilities to provide data-driven media and creative that monitors, tests, learns and reports on individual creative and media performance in real-time, aiding decision-making to support OFX’s marketing and business objectives. This integration is also being rolled out across other clients around the Havas Village.

Singapore-based internet service provider MyRepublic has selected the Havas Village to drive its launch into the Australian market. Havas Media has been tasked with handling its direct response marketing, with a focus on delivering impact through TV advertising.

Red Agency has been charged with driving PR around the brand’s much-anticipated launch, delivering a new kind of internet experience by providing customers with the fastest nbn™ speed available at their location, up to 100 Mbps’, unlimited data and local support.

Havas Australia’s executive management team Anthony Gregorio, Mike Wilson and James Wright said in a joint statement: “Our Havas Village structure transcends the confinements of a traditional agency set-up with a focus on seamless integration and agility across a number of disciplines. We think this is the just of kind of partner clients in today’s marketing landscape need.

“We are firm believers that a strategy-first, collaborative approach is the key to achieving business results. For clients accessing all or multiple parts of the Havas Village we strategise, create and execute exceptional ideas as one team. Our clients have one point of contact, one mind-set, one goal, one language, all under one roof. We believe this single-minded approach that puts the client first, enables us to drive greater efficiencies for our clients, and ultimately stronger outcomes.”

The Havas Village consists of creative agencies Havas and Arnold; public relations, experiential and social agency, Red Agency; specialist employer brand agency, Havas People; and the Havas Media Group, which includes three brands, Havas Media, Arena Media and Havas Sports and Entertainment. All of the brands work together in the Havas Village offices in Sydney and Melbourne.

Please login with linkedin to comment

creativity havas village

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]