Havas Partners With Fund For Peace To launch The Bottom 100 In Fight Against World Poverty

Havas Partners With Fund For Peace To launch The Bottom 100 In Fight Against World Poverty
SHARE
THIS



Havas has today launched The Bottom 100, an international campaign, aimed at raising awareness of the issue of global poverty for international not-for-profit organisation, Fund for Peace. In a world-first, The Bottom 100 is a look at the other end of global ‘rich lists’, revealing the faces and stories of one hundred of the world’s poorest individuals from around the world.

Through the powerful content featured within the Bottom 100, Havas and Fund for Peace are working to create a greater platform for lobbying of Governments, businesses and influential organisations to provoke greater worldwide action to combat global poverty.

While ‘Rich Lists’ detail the wealthiest individuals, their assets, investments and net worth, The Bottom 100 highlights individuals and their families facing extreme poverty caused by war, ethnic, religious, or social persecution, climate change or forced displacement. Many within The Bottom 100 have been forced to flee their homes and countries, leaving behind everything they own and any security for their future.

To launch the digital platform www.bottomhundred.org, Havas, with support from Red Agency and Havas Media across its international network, have created a campaign which will run through OOH, experiential, digital and PR.

The concept will be brought to life locally through a pop-up gallery in Sydney’s Surry Hills from 21st to 24th June where visitors will be able to see the faces of those within The Bottom 100 and read more about their stories of struggle and survival.

Stuart Turner and Seamus Higgins, joint ECDs at Havas Sydney said: “We are incredibly proud to be launching the Bottom 100. It’s been a huge team effort over 2 years to make this happen across the global Havas network and through support from strategic partners including Finch and Cream. Our combined capabilities have enabled us to give a voice to these 100 people who represent millions living in similar circumstances around the world. Our hope is that this campaign helps people see through the faceless crowds and look at the individuals and their struggles for a better life for themselves and their families.”

The Fund For Peace’s Bottom 100 took almost two years to complete with interviews taking place across five continents, covering 23 different nationalities and many more ethnicities and languages. While all of these stories feature struggle and suffering, they also tell a story of resilience, perseverance, and courage in the face of extraordinary challenges.

The new initiative forms part of the FFP’s commitment to promote sustainable security for those living in debilitating poverty, and has been launched in response to the current global migrant crisis.

J.J. Messner, executive director at Fund For Peace said:  “When the world talks about rich lists, the focus is always at the top. But there is a lack of knowledge and understanding about those at the other end of the spectrum. We believe the more people hear stories like these, the less common they will become. The stories of these 100 people are just as important as those at the top and deserve to be heard. We encourage everyone to take a stand on behalf of the people featured in the Bottom 100 – and the millions facing the same struggles. It’s time to take a stand and make clear that poverty alleviation is a high priority for us all.”

Please login with linkedin to comment

Latest News

DDI Helps Aussies Find Their ‘Youness’ In New Campaign For Laser Clinics Australia
  • Advertising
  • Campaigns

DDI Helps Aussies Find Their ‘Youness’ In New Campaign For Laser Clinics Australia

When you’re famous for democratising laser, skin and injectables treatments, it is inevitable that you’ll be copied, so the time was right for Laser Clinics Australia to reframe the category once again with a more emotional stance starting with its most loyal supporters – everyday Aussies. The company’s brand agency DDI, working in collaboration with […]

Dentsu Aegis Network Agencies Collaborate With Fairfax To Dish Up Philips To Foodies
  • Campaigns
  • Marketing

Dentsu Aegis Network Agencies Collaborate With Fairfax To Dish Up Philips To Foodies

Dentsu Aegis Network (DAN) agencies The Story Lab, MKTG and Carat have collaborated on an interactive and authentic culinary experience for Philips Australia at Sydney’s iconic Night Noodle Markets. In a bid to drive relevance, trial and consideration for Philips’ Pasta and Noodle Maker, the DAN agencies have created a unique opportunity for foodies to […]

MercerBell Creates World’s Longest Conga For Carnival Cruise Line
  • Campaigns

MercerBell Creates World’s Longest Conga For Carnival Cruise Line

Hundreds of cruise ship guests aboard Carnival Spirit danced their way back into Sydney Harbour yesterday morning in the final leg of #CarnivalConga, setting a record for the world’s longest conga line at sea. The concept – involving 60,000 passengers on 25 Carnival ships in 13 countries around the world – was created for Carnival […]

Richard Korn Returns To Ipsos To Lead CX Division For Australia & NZ
  • Marketing

Richard Korn Returns To Ipsos To Lead CX Division For Australia & NZ

Ipsos Australia and New Zealand has announced the appointment of Richard Korn as managing director of Ipsos Loyalty, the customer experience (CX) arm of the market research company. The appointment sees Korn return to Ipsos from Hong Kong after a two-and-a-half-year stint with CX agency Albatross Global Solutions, where he was country manager. Korn has […]

Trippy Sanitary Napkin Spot Shows “Blood” After 74% Wanted More Realistic Ads
  • Campaigns

Trippy Sanitary Napkin Spot Shows “Blood” After 74% Wanted More Realistic Ads

UK sanitary napkin firm Bodyform has responded to customers’ demands for more honest advertising, reportedly becoming the first brand ever to use a red liquid to show the absorbency of its products over the traditional, (apparently) non-offensive, blue. The ad follows research by Bodyform’s parent company, Essity, that found 90 per cent of woman still attempt […]

by B&T Magazine

B&T Magazine
Leo Burnett’s Linda Fagerlund Joins Spark Foundry As Strategy Chief
  • Advertising
  • Media

Leo Burnett’s Linda Fagerlund Joins Spark Foundry As Strategy Chief

Spark Foundry has announced the appointment of Linda Fagerlund as its new national head of strategy. In the role, Fagerlund (pictured above, right) will be responsible for leading Spark Foundry’s client strategy team across Australia. Fagerlund joins Spark Foundry from Leo Burnett Sydney, where she led the connections strategy team, aligning digital, social, media and […]

Adobe Introduces New Lightroom CC Cloud Photography Service
  • Media

Adobe Introduces New Lightroom CC Cloud Photography Service

Adobe today announced the all-new Adobe Photoshop Lightroom CC cloud-based photography service. Launched over a decade ago, Lightroom became the industry’s leading desktop application for editing and organising photography. Now in an increasingly mobile-centric world, and with major improvements in smartphone cameras, Lightroom is transforming digital photography again. Built for professionals and enthusiasts, the new […]

Indy Agency The20 Says ‘We’re All Mental’ In Fresh Campaign For The Hobart Clinic
  • Advertising
  • Campaigns

Indy Agency The20 Says ‘We’re All Mental’ In Fresh Campaign For The Hobart Clinic

Marking three months since rebranding from Clemenger Tasmania, Hobart agency The20 has launched a new campaign it believes perfectly defines what it stands for. Created for The Hobart Clinic and launched during Mental Health Week, the campaign aims to change the way people think about the vital issue of mental health, urging people to accept […]

How To Get Greater Team Buy-In Through Better Visual Presentations
  • Opinion

How To Get Greater Team Buy-In Through Better Visual Presentations

In this guest post, Emma Bannister (pictured below), the founder and CEO of Presentation Studio, offers her top tips to ensure your next presentation is truly remembered and NOT met with resounding snores… Presentations are our most powerful tool in business – yet we’re getting them all wrong. Our information, ideas, vision and value is lost within […]

Opinion

by B&T Magazine

B&T Magazine
Study: 43% Of Millennials Would Give Up Sex For The Internet
  • Marketing
  • Media

Study: 43% Of Millennials Would Give Up Sex For The Internet

Not only are the Millennials apparently the most studied generation ever the results of the studies continue to throw-up a number of surprises. The latest is called the Millennial Black Paper and is the co-work of Hong Kong-based youth site 9Gag and research firm GfK and it’s revealed that 43 per cent of Ys would happily give up […]

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

With more than 12,000 registered attendees, Adobe has blitzed the record for the most number of creative people gathered together in one room at its MAX conference in Las Vegas overnight. Adopting a somber tone early in his presentation, Adobe CEO Shantanu Narayen offered his condolences to the victims of the mass shooting, which took […]

Opinion

by David Hovenden

David Hovenden
Fraud & Faulty Programmatic Will Force Brands To Take Media In-House
  • Media

Fraud & Faulty Programmatic Will Force Brands To Take Media In-House

A growing number of marketers are taking back control of their digital marketing campaigns as more cases of fraudulent and waste in programmatic spending emerge across the world. Mr Jay Shah, CEO of artificial intelligence group, OpenDNA, marketers were taking back control of critically important processes like customer targeting, as many digital and programmatic advertising, […]

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland
  • Campaigns

Cricket Australia Unveils Ashes Fan Campaign #BeatEngland

With an Ashes summer rapidly approaching, Cricket Australia has put out a rallying cry to fans around the country to get behind our Australian women’s and men’s cricket teams under the banner #BeatEngland. The #BeatEngland campaign is built upon a simple truth – nothing brings Australia together like the prospect of seeing our cricketers beat […]

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.