Havas Media Wins Ubisoft’s Media Planning And Buying Account

Havas Media Wins Ubisoft’s Media Planning And Buying Account
SHARE
THIS



Havas Media has been named media agency for Ubisoft, a creator, publisher and distributor of interactive entertainment and services.

The contract spanning across 17 countries in Europe and Australia will incorporate Havas Media’s full range of media, digital and specialist services. It will also involve the management and central coordination of all of Ubisoft’s central and local media activation.

Senior vice president sales and marketing at Ubisoft, Geoffroy Sardin said: “We are very pleased to announce our partnership with Havas Media. During the competitive pitch process the team where able to clearly demonstrate their vision that will provide answers to today’s challenges in the media landscape as well as supply us with insightful consumer understanding and meaningful connections through their approach to data driven content.

“We believe that Havas Media is the right partner for us to ensure our communications have the greatest possible impact.”

Dominique Delport, global managing director at Havas Media Group commented:  “In our more organic media landscape, the opportunities for forward thinking brands such as Ubisoft are unlimited. They create valuable and shareable content to a digitally active audience and operate in a perpetually evolving entertainment industry.

“Having another trusted partner join Havas Media’s network is also testament to the success of our integrated approach that places content and data at the core of our structure and philosophy.”

The account started April 1st 2015.

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]