Havas Media Appoints Two New Heads For Data And Content

Havas Media Appoints Two New Heads For Data And Content

Havas Media Group Australia has announced two strategic appointments, with Mark Campbell ­- head of content and Rogan Gilhespie – head of data (APAC) joining the team.

Hayley Vesperman
Posted by Hayley Vesperman

As head of content and data respectively, Campbell and Gilhespie will play key roles in the broader Havas Village strategy to better integrate media, digital, creative and PR to drive innovation and efficiencies for clients.

The announcement comes as Havas Media Group continues to grow from strength to strength in Australia, rapidly expanding the business’ portfolio in just 18 short months since launching in the local market at the end of 2013.

Campbell brings 18 years experience in media to his new role at Havas Media, where he will be charged expanding the agency’s content offering for clients. Most recently the national director of LiquidThread, Starcom’s global content division. Campbell’s experience spans a number of senior roles in companies including Zenith, Carat WW and MindShare with client experience including Land Rover, Jaguar, Unilever, Nestle, Pepsi, Ford, Samsung and Optus.

Gilhespie previously worked for Havas Media UK, where he launched the Data Planning, Digital CRM and Analytics Teams. In his new role, Gilhespie will be responsible for leading and developing the business’ data offering in Australia and across APAC. With almost 20 years in the industry, Gilhespie has experience working with a number of global brands including: Hyundai/Kia, Credit Suisse, BSkyB, Unilever, Nissan, Emirates and Pernod Ricard.

Commenting on the appointments, Mike Wilson, CEO, Havas Media Group Australia, said, “I’m really excited to have Mark and Rogan join the team at this important point in our agency’s journey. They are some of the most sought after guys in the industry, so the fact that they have come to work with us is a big win for me as we start to make real waves in the local market.

“Rogan comes to us from our sister agency in the UK and has a proven track record of delivering data-driven innovation so we’re putting him to work straight away to move the needle for clients in a meaningful way. Mark has such a strong creative background in developing content for brands that delivers meaningful connections with consumers. We’re really excited to harness his creativity for our clients as part of our ongoing investment in expanding our service capabilities and strengths.”