Jetstar has relaunched its inflight magazine with newly appointed publisher Hardie Grant Media giving the publication a fresh new design with a focus on lifestyle content and unique photography.
The magazine, which is designed for travel addicts and people who love to explore the world, aims to inspire readers across a wide range of themes from shopping and dining to culture and tradition.
Digging beneath the usual travel exterior to provide a new take on destinations, the magazine will include a series of great new features including news and events, mini city guides, daytrip options, travel trends and reader experiences.
Jetstar chief commercial officer Catriona Larritt said she was delighted to partner with one of the leading publishers in the region to create a magazine that brings the Jetstar personality to life.
“We know the magazine has become an essential part of the in-flight experience and our passengers love reading it,” Larritt said.
“The Jetstar Magazine has been around for more than a decade when we started out flying 13 aircraft up and down Australia’s East Coast, and as we’ve grown, it now reaches millions of passengers on more than 90 aircraft domestically and internationally
“Hardie Grant has extensive experience in custom media, particularly in the travel space, having worked with state tourism bodies and national travel agencies.
“We’re excited about the new look magazine and offering our passengers even better travel inspiration and tourism tips.”
Jetstar’s inflight magazine is available in every seat pocket of the 93 strong Jetstar Airways and Jetstar Asia fleet, reaching 1.8 million passengers every month.
Melbourne-based Hardie Grant Media will produce magazines for passengers in the Australasian and Southeast Asian markets as well as managing advertising bookings.
Hardie Grant media managing director Jeff Trounce said that their aim was to share Jetstar’s sense of fun and adventure through the magazine.
“We are very committed to pleasing Jetstar’s readers, as this is key to pleasing both Jetstar and our advertisers. We haven’t held back, and we are finding advertisers responding strongly to the new offer, both in print and digital.”
Jetstar’s inflight magazine is one of a number of assets that make up Jetstar Media – a communications platform that offers brands a unique opportunity to integrate advertising into multiple touch points across the customer journey.
“More than 20 million people travel with Jetstar Airways and Jetstar Asia every year and, through Jetstar Media, we can connect brands with their audience in a more meaningful and effective way. The refreshed Jetstar Magazine is a great example of how we are adding value both to brands and to our customers,” Larritt added.