“I Was Pushed Into Radio”: Hamish Blake

“I Was Pushed Into Radio”: Hamish Blake
SHARE
THIS



Hamish Blake, one half of the Hamish & Andy duo and arguably one of the best known voices in radio today, has revealed he was pushed into the audio medium.

While Blake (pictured left above) had a passion for radio, when he was first getting into the medium he said it had never occurred to him to actually really be the voice people listen for.

“It’s not like we didn’t care about radio because I loved radio growing up, but maybe it was a lack of self-confidence because I was able to somehow have a deep love and passion for radio yet the thought had never occurred to me to follow that dream,” he told Craig Bruce, former content director for Southern Cross Austereo.

“Here I was, not even falling into the dream, but forcibly pushed by Jules [Lund] and having people at the biggest radio station in Melbourne going ‘you’re not terrible’.

“Looking back it doesn’t get much better than that.”

Initially, it was Blake, Andy Lee and Ryan Shelton on the show, but after Blake said he and Lee realised how lucky an opportunity it was and how much they liked it, it was time for a proper chat. Shelton ended up leaving to finish his advertising degree and pursue his passion for TV.

The friendships weren’t broken between Lee, Blake and Shelton, but speaking on Bruce’s Game Changers Radio podcast, Blake said sometimes you’re playing with friendships.

“[Radio] can be really tough time but it can be a really great time,” he said. “I highly recommend getting into it with friends, but you are playing with friendships.

“You don’t realise it at the time but what you’re essentially doing… is going ‘can we commercialise our friendship?’ Can we sell our friendship? But at the same time, keep it real?”

During the Cronulla Riots in 2005 (the duo had only been on radio for two years by then), Blake said he and Lee were really nervous to speak about the situation. “What if we say the wrong thing?

“It doesn’t feel right to jokes here but we also don’t know really know how to talk about this.”

Further in the discussion Blake said he never got used the hours of brekkie radio. Hamish & Andy currently host the national drive show on the HIT Network from 4-6pm each weekday.

“[Brekkie] doesn’t play to our sweet spot,” he said. “Drive is essentially what we set out to do, create a silly world that is our escape for the day.”

Listen to the full podcast here.

 

Latest News

Same-Sex Bachelor Vietnam Contestants Are Off The Show & Back In Love
  • Media

Same-Sex Bachelor Vietnam Contestants Are Off The Show & Back In Love

It appears the two female Bachelor Vietnam contestants who went global when they ditched the bloke in the show for one another, making global headlines, are out of the house and back in each other’s arms. As B&T reported in late September, two female contestants Minh Thu and Truc Nhu shocked just about everyone including the show’s Bachelor, Nguyen Quoc Trung, when they […]

by B&T Magazine

B&T Magazine
Monday TV Wrap: Nine Sneaks Past Seven On The Back Of The Block
  • Media

Monday TV Wrap: Nine Sneaks Past Seven On The Back Of The Block

Nine won Monday night’s bragging rights and, yet again, it was on the back of the strength of The Block that went over the million-mark. When it came to audience share, Nine managed 28.5 per cent, Seven had to settle for 26.5 per cent, Ten took 20 per cent, the ABC had 17.9 per cent […]

by B&T Magazine

B&T Magazine
Nick Bayes Elevated To Managing Director At The Brand Agency Perth
  • Media

Nick Bayes Elevated To Managing Director At The Brand Agency Perth

Nick Bayes has been promoted to managing director of The Brand Agency Perth office. Bayes has been with the agency since joining as a group account director in 2005, and has been general manager since May 2016. Brand chairman Steve Harris said that Nick had done an outstanding job leading the business, and that the […]

Lion Commences Sale Of Dairy & Drinks
  • Media

Lion Commences Sale Of Dairy & Drinks

Lion has begun the sale of Lion Dairy & Drinks (LDD), following a strategic review of the arm. LDD includes several well-known Aussie such as Dairy Farmers, Pura Milk, King Island Cheese and Dare flavoured milk. Commenting on the move, Lion CEO Stuart Irvine said: “Following careful consideration, we believe a sale of LDD is […]

Nine Appoints Jonathan Fox As Director Of Effectiveness
  • Media

Nine Appoints Jonathan Fox As Director Of Effectiveness

Nine has hired Jonathan Fox in the newly created role of director of effectiveness, with a brief to prove the return on an advertiser’s investment when partnering with Nine and 9Powered. Fox was most recently head of effectiveness at Ebiquity where he played a key role in the marketing and media consultancy’s landmark Payback Australia […]

Haystac Sydney Announces New Client Wins
  • Media

Haystac Sydney Announces New Client Wins

Haystac Sydney has successfully won the Dexus and RateSetter accounts, following competitive pitches for both. Dexus, one of Australia’s leading real estate groups, with $27.2 billion of assets under management, has appointed Haystac as its retained PR agency. Dexus manages a high-quality Australian property portfolio which spans the office, industrial, retail and healthcare properties. The company […]

Study: 94% Of Aussies Want Improvements To Local E-Commerce
  • Marketing

Study: 94% Of Aussies Want Improvements To Local E-Commerce

As Australian retailers continue to expand and improve their e-commerce service offerings, Aussies are becoming more confident in online shopping. However, new research reveals further major improvements need to be made before consumers make the switch to shopping exclusively online. Leading parcel delivery service CouriersPlease (CP) commissioned a survey of an independent, nationally representative panel […]

The Three Items You Need On Your Bedside Table To Create The Perfect Start To Your Day
  • Opinion

The Three Items You Need On Your Bedside Table To Create The Perfect Start To Your Day

B&T regular, Dr Amantha Imber (pictured below) is the Founder of Inventium, Australia’s leading innovation consultancy and the host of How I Work, a podcast about the habits and rituals of the world’s most successful innovators. In her latest post for B&T, the goodly Doc takes a look at your bedside table and what it means for […]

Opinion

by B&T Magazine

B&T Magazine
72andSunny Sydney Enlist The Amish To Promote Upcoming Mona Foma festival In Launceston
  • Advertising

72andSunny Sydney Enlist The Amish To Promote Upcoming Mona Foma festival In Launceston

To announce the launch of the Mona Foma festival in Launceston in January 2019, Mona and 72andSunny Sydney have launched a campaign in one of the most well-known Amish communities in the US, Lancaster County, Pennsylvania, inviting Amish youth to this once in a lifetime party. Mona Foma is a summer coming-of-age story about new […]

ALDI Shreds Rivals’ Loyalty Cards In Amusing New Work Via BMF
  • Advertising

ALDI Shreds Rivals’ Loyalty Cards In Amusing New Work Via BMF

ALDI has continued its ‘Good Different’ positioning with an integrated campaign via its creative agency, BMF. The campaign celebrates another key difference between ALDI and the supermarket competition. Namely, ALDI doesn’t have a reward scheme, they just save you more money than anyone else. Shoppers often feel loyalty schemes are a good way to save money, […]

by B&T Magazine

B&T Magazine