Havas Runs Away With Puma Global Media

Havas Runs Away With Puma Global Media
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Havas has scored athletic brand Puma’s global media account, following a competitive pitch.

The account was originally held by Publicis’ Blue 449.

In a statement, Puma said the media review was part of a larger strategy which seeks to “transform its consumer marketing approach and deepen its legacy as one of the world’s leading sportswear brands”.

It is understood the account is worth more than $150 million globally.

Commenting on the win, Havas Media global CEO Peter Mears said: “Data and performance marketing are increasingly important, but it’s creative, strategic use of media that matters to consumers, and that can help the brand succeed.”

On a local level, Oroton bagged Host/Havas to help transform the 80-year-old business’ vision, brand, and approach to market a fortnight ago.

Host/Havas will support key development areas within Oroton’s business strategy, including the development of a business vision, customer segmentation and a technology roadmap.

Oroton CEO David Kesby said: “A major part of the transformation will be in digital, both in developing a world class user experience, capitalising on data to drive smart CRM and, later, expanding our omni-channel experience internationally.

“We’re thrilled to have Host/Havas on board to help us transform our business and make it a reality.”

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