H2coco Appoints PR Agency McKell Media For New Product Launch

H2coco Appoints PR Agency McKell Media For New Product Launch

Aussie coconut water brand H2coco has announced it has appointed McKell Media as its PR agency to support the roll out of H2melon, a first-to-market water that is made of 100 per cent watermelon.

B&T Magazine
Posted by B&T Magazine

The appointment follows a competitive agency review, and will see McKell Media manage the PR for the launch of H2melon’s trade and consumer roll-out.

McKell Media will drive both traditional and creative strategies through social media influencer engagement, content, traditional and experimental PR for H2melon.

Justine McKell, managing director at McKell Media, said: “H2coco is such a progressive and innovative brand to work with. We’re excited to be a part of their latest venture, H2melon.”

H2coco founder and CEO David Freeman said: “We need an agency with strong strategic, creative, digital and social skills that understood our target audiences, and McKell Media fit that description.

“It also helped that McKell had a strong reputation for garnering impressive exposure across business media, as H2coco grow as innovators of this space.”