Guardian Australia Is Partnering With Essential To Publish The Guardian Essential Report

Guardian Australia Is Partnering With Essential To Publish The Guardian Essential Report

Guardian Australia is partnering with research, digital and communications agency Essential to publish the Guardian Essential Report. The Report will survey the country’s voting intention with weekly results published exclusively on Guardian Australia.

B&T Magazine
Posted by B&T Magazine

The partnership will include Australia’s first weekly poll, The Guardian Essential Report, starting today and released 48 weeks each year, to gauge the Australian public’s sentiment towards the two major political parties.

The poll is based on Essential’s weekly report based on data provided by Your Source and published in the Guardian’s Australia news section. The Your Source online omnibus poll surveys 1,000 Australians on a weekly basis to measure federal voting intention, plus a range of other regular questions such as preferred prime minister and state voting intention.

The Guardian and Essential will also develop topical questions and recurring thematic questions to help measure Australian attitudes over time.

Dr. Rebecca Huntley, director of research, Essential, said: “The Guardian Essential Report will be the most regular poll available in the country, produced using Essential’s proven research methodology. We’re excited to work collaboratively with Guardian Australia to measure how Australians feel about a range of key topics.”

Lenore Taylor, editor, Guardian Australia, said: “We have over 1.3m unique browsers* for our Australian politics content each month and the Guardian Essential Report will inform our coverage. We are pleased to be working with Essential.”