GroupM’s MODI Media And Innovid Collaborate To Make Connected TV Campaigns Smarter

GroupM’s MODI Media And Innovid Collaborate To Make Connected TV Campaigns Smarter
SHARE
THIS



Innovid, marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced a partnership with MODI Media, GroupM’s advanced television business, to power MODI Media’s over-the-top (OTT) advanced video delivery.

The strategic collaboration strengthens MODI Media’s ability to provide advertisers with smarter analytics to measure Connected TV performance as well as enable the ability to drive deeper consumer engagement with interactive pre-roll.

This announcement comes on the heels of Innovid’s recent expanded ability to deliver video content to over 25 different connected TV devices, including OTT enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, and over 1,000 different TV and video apps. This marks the first time that a video marketing platform has allowed advertisers to seamlessly reach viewers on any screen with advanced video creative while providing smarter analytics to measure performance.

Carolyn Bollaci, managing director APAC for Innovid commented: “New Australian Communications and Media Authority research shows that Australians are increasingly using over-the-top (OTT) video streaming services, and our collaboration with GroupM’s MODI Media is proof that the global ad industry is shifting more and more to connected TV.  For the first time in the industry, Innovid has laid the groundwork to enable advertisers to reach consumers on all devices, and we are excited to work locally to help navigate this ever-changing, fragmented landscape,”

“Viewers are consuming television programming on more devices for increased control and a better user experience. This presents marketers with a richer canvas for telling their stories and allows for improved measurement capabilities,” said Michael Bologna, president of MODI Media. “Innovid’s ability to directly serve into the top ad-supported publishers and platforms provides us with analytics that enable near real-time optimization, which is table-stakes for Digital Video, but historically unattainable within traditional Linear TV. As more television is delivered over the internet, having real-time insight into campaign delivery allows MODI to provide our clients with a significant marketplace advantage as we help them navigate this ever-changing, fragmented landscape.”

Innovid’s unprecedented any-screen video platform is a unique market differentiator that meets the growing demand for digital video that goes beyond traditional broadcast and desktop placements, in order to reach viewers on other devices. Innovid’s device footprint includes Amazon Fire, Apple TV, Chromecast, Google Nexus Player, PlayStation, PS Vita, Roku, Samsung Smart TV, Sony Smart TV, TiVo, Xbox 360, Xbox One, and more. MODI Media is leveraging Innovid in part for its ability to serve interactive video ads which allow viewers to engage with the creative and explore additional content, creating a more immersive viewing experience which ultimately increases the amount of time spent with any given brand.

“There’s a growing number of premium video services that people are watching on connected TV devices which creates a massive opportunity for marketers to share their stories on TV while getting the perks of digital such as one-to-one communication and improved metrics,” said Tal Chalozin, co-founder and CTO at Innovid. “We’re excited to live in a world where so many changes in TV are happening and to be in the driver’s seat of those changes. We’re thrilled to work with MODI Media and power the next evolution of television so brands are set up for success today – and in the future.”

Please login with linkedin to comment

Latest News

MediaCom Exec Says “We Need To Stop Looking At The World Through A Man’s Eyes”
  • Media

MediaCom Exec Says “We Need To Stop Looking At The World Through A Man’s Eyes”

As you should very well know, our Women in Media Awards are fast approaching – in fact, they’re only a month away! To celebrate this wonderful fact, and to get you excited to celebrate the inspiring women in this industry, we’ve spoken to one of the most diverse companies we could think of. An impressive […]

by B&T Magazine

B&T Magazine
Reports: Ten Set To Hand Disgraced Pollie Sam Dastyari His Own Panel Show
  • Media

Reports: Ten Set To Hand Disgraced Pollie Sam Dastyari His Own Panel Show

After yesterday’s news that Kyle Sandilands had agreed to head back to Network Ten for a new Judge Judy-esque show, it now appears rumours that disgraced Labor politician Sam Dastyari has signed with the network appear true, too. News Corp websites have today confirmed rumours Dastyari will front a new scandal-come-current affairs program to be called […]

by B&T Magazine

B&T Magazine
JWT Wins Creative Duties For Coles’ Vintage Cellars & First Choice Liquor
  • Advertising

JWT Wins Creative Duties For Coles’ Vintage Cellars & First Choice Liquor

J. Walter Thompson has been appointed as the lead creative agency for the Coles Liquor’s Vintage Cellars and First Choice Liquor brands, following a hotly-contested pitch involving several Melbourne-based agencies. Michael Godwin (pictured above), managing director at JWT Melbourne, said: “We’re thrilled to be working with the Coles Liquor team on these two brands and […]

Spark Foundry Scoops Up $10m Media Account For Peters Ice Cream
  • Advertising
  • Media

Spark Foundry Scoops Up $10m Media Account For Peters Ice Cream

Iconic ice cream company Peters Ice Cream is continuing its longstanding partnership with Publicis Media, appointing Spark Foundry to its media account. Zenith was the incumbent on the $10 million account, and B&T understands Initiative was also involved in the pitch process. Peters was established in Australia in 1907 by Fred Peters and its brands include […]

Australian Defence Force Celebrates NAIDOC Week Via The Story Lab & Cox Inall Change
  • Campaigns
  • Marketing

Australian Defence Force Celebrates NAIDOC Week Via The Story Lab & Cox Inall Change

Dentsu Aegis Network agencies Cox Inall Change and The Story Lab, have partnered with the Australian Defence Force (ADF) to create and promote video content for its Indigenous development programs. Following six months of documentary-style coverage, charting the highs and lows of recruits across three programs, the content was released to celebrate NAIDOC Week, as […]

Youngbloods Launches ‘Innovate Or Die’ Event In Partnership With General Assembly
  • Advertising
  • Marketing
  • Media

Youngbloods Launches ‘Innovate Or Die’ Event In Partnership With General Assembly

Youngbloods NSW has launched its August panel event, which will see six industry leaders discuss how innovation is transforming the industry. The event will take place General Assembly’s HQ on Wednesday 1 August at 7pm. Tickets (which you can purchase here) are $20 and include booze and pizza. The line-up of speakers for the event […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine