In a move that further enhances its digital strategy and data capabilities, GroupM’s MEC has appointed James Graver (right in photo) as national head of digital.
Graver, who brings experience in developing creative strategies across multi-channel campaigns, makes the move from OMD London where he was head of digital strategy across clients such as PepsiCo and McDonald’s.
Before joining OMD, he helped set up MEC China’s digital strategy offering in Beijing and prior to that he helped launch MEC London’s digital strategy team.
In his new role at MEC Australia, Graver will be responsible for helping MEC clients drive cutting edge digital and innovation strategies and will focus on integrating MEC’s digital product across its offices in Sydney, Adelaide, Melbourne and Brisbane. He will report to MEC Australia CEO James Hier (left in photo.)
James Hier said: “At MEC, digital is integrated through all areas of our business and it’s what makes us stand out from the competition. Having someone of James’s calibre and skill joining the team to head up this important area for us will accelerate our current success to create even better results for our clients in the future.”
James Graver added: “I’ve always loved MEC’s culture of commitment to growth for its clients and people and it’s great to be back among it. MEC has always been an agency that led the way in proving effectiveness and outcomes for clients, and I am looking forward to playing a lead role in delivering on our data ambitions and achieving transformational change for all clients.”