MediaCom has promoted Bryan Magee to digital head of implementation planning and investment as the holder of that title, John Miskelly, moves to GroupM as head of digital.
Magee, who has been with MediaCom for two years, will report to the agency’s chief investment officer, Paul Brooks, and work closely with Miskelly (pictured) who held the role for five years.
Miskelly said he leaves MediaCom with a “heavy heart” but the opportunity to take on a role overseeing the digital products of the four GroupM agencies is a “fantastic opportunity”.
“I look forward to working with the other agencies and our publisher partners to preserve and grow GroupM's digital product as best in class,” Miskelly said.
Danny Bass, chief investment and intelligence officer, said: “John has one of the finest digital minds in the APAC region. He brings a truly unique skill set to the role, that will only add to the extremely strong digital leadership team we haven place across the group.”
On Magee’s promotion Brooks added: “I look forward to seeing his drive, passion and commitment in a broader role. Bryan has a passion for the future and in previous roles has lead the charge in how clients should invest in new and emerging platforms.”