GroupM Names New Hires For Xaxis And [m]PLATFORM

GroupM Names New Hires For Xaxis And [m]PLATFORM

GroupM has announced that Imran Masood has joined GroupM as managing director of Xaxis.

Masood (pictured above, centre), formerly country manager for Sizmek, Australia and New Zealand, takes on responsibility for the programmatic outcomes company. He joined GroupM on 16 April.

Additionally, Steve Wood (pictured above, right) takes on the new role of GM of Xaxis. He will transition from his current role as director of services for [m]PLATFORM Australia.

Wood will work closely with Masood and be responsible for driving the outcomes philosophy of Xaxis to help drive increased business results for clients.

Chief digital officer John Miskelly said: “Imran brings a wealth of experience in digital, technology and client development and will be a fantastic addition in driving the Xaxis business and developing new innovative products.”

As well as welcoming Masood to the group, GroupM is pleased to announce former MediaCom chief data scientist Juan Franco (pictured above, left) has been promoted to head up GroupM’s data, tech and service hub, [m]PLATFORM.

After leading Mediacom’s business science department for more than six years, Franco brings to GroupM all his expertise on marketing analytics for offline and online channels.

Franco’s expertise covers marketing and media mix modelling, digital attribution, portfolio optimisation, budget setting, predictive modelling, and forecasting. Franco also takes responsibility for the digital ad ops team which has been realigned within [m]PLATFORM.

All moves are effective immediately.

Mark Lollback, CEO of GroupM Australia, said: “These moves bring the application of data driven solutions to the heart of GroupM. Juan and Steve’s moves are another great example of GroupM growing and promoting talent from within.

“Having analytics and tech under Juan’s leadership will ensure that [m]PLATFORM’s excellence in the delivery of insightful and actionable data-driven solutions.

“We’re thrilled to have someone of Imran’s calibre joining the team. His expertise across the digital media landscape makes him a great hire for the business and will deliver a major advantage for our clients.”

Masood added: “GroupM has consistently invested in technology and is committed to building products that that deliver outcomes and drive growth for clients.

“GroupM is listening to what the market is saying and making sure it’s at the forefront of what the industry needs. The opportunity to work with the group and the advantages it offers its people, and clients, is very exciting.”




Please login with linkedin to comment

GroupM xaxis

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]