GroupM Launches Live Panel To Develop More Targeted Media Plans

GroupM Launches Live Panel To Develop More Targeted Media Plans
SHARE
THIS



Media communications network GroupM has announced the launch of LIVE Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans so advertisers can more effectively reach their audiences, measure outcomes and seize competitive advantage.

With seamless access to a global panel of more than 5.5 million consumers in 30 markets, LIVE Panel delivers the actionable insights needed to inform media decisions for both global and local campaigns. The new platform connects with multiple data sources across Kantar’s market leading data and research assets and integrates with the bespoke planning tools of GroupM’s media agencies to accelerate the time from insight to planning to implementation.

“In an era of continually evolving consumer behaviors and media preferences across a wider array of channels, marketers who have the most intelligence are at a distinct advantage, and our unique knowledge of audiences worldwide sets us apart in the industry,” said Irwin Gotlieb, chairman, GroupM Global.

“Leveraging WPP’s data and analytics investments, we know more about media use and consumption behaviors than anyone else. LIVE Panel operationalises this knowledge to turn consumers into audiences and audiences into customers more nimbly and efficiently for our clients’ advantage.”

“GroupM’s use of our global Lightspeed consumer panels and the integration of a number of our unique data sources – BrandZ, TGI, Connected Life and Kantar Worldpanel ComTech – into LIVE Panel fully realises the power of Kantar’s insights capabilities by embedding them into agencies’ media investment management tools,” said Eric Salama, CEO of Kantar.

“This continues Kantar’s strategy of combining survey, panel and census data for the benefit of marketers by connecting us to the client rosters of the world’s largest media investment group.”

LIVE Panel is the latest tool in a growing portfolio of consumer and media insight planning tools that help GroupM’s media agencies, including Mindshare, MEC, MediaCom, Maxus and Essence to build distinct marketplace offerings that leverage the best data available in regions worldwide.  LIVE Panel provides clients of GroupM agencies the following connectivity and benefits:

  • Understanding of consumers and trends via continuous access to research panels (Lightspeed)
  • Evaluation of consumer purchase and retail behaviors (Kantar Worldpanel and Kantar Shopcom)
  • Integration of brand equity data to motivate and measure changes in awareness, attitude or behavior by re-contacting LIVE Panel with brand equity questions (Millward Brown BrandZ)
  • Development of unique audience insights and programmatic audience segmentson the basis of consumer attitudes, product purchase and usage behavior (TGI, TNS Connected Life)
  • Balancing of plans with understanding of consumer media usage such as multi-screen device consumption (TNS Connected Life)
  • Creation of device-optimal strategies and tactics with understanding of mobile phone, tablet and quad-play ownership, usage and purchasing trends (Kantar Worldpanel ComTech)

LIVE Panel is launching with an extensive global hub survey generating media knowledge on 30 media and 40 touchpoints including consumers in Argentina, Australia, Brazil, Canada, France, Germany, Singapore, the United Kingdom and the United States.

Please login with linkedin to comment

Criteo retention

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's Awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Alexa Skill Launches In Alexa Skills Store
  • Media
  • Technology

Fox Sports Alexa Skill Launches In Alexa Skills Store

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]

Theory Crew PR Bags Four New Accounts & Appoints Ex-Bauer Staffer
  • Advertising
  • Media

Theory Crew PR Bags Four New Accounts & Appoints Ex-Bauer Staffer

Melbourne PR and influencer marketing agency Theory Crew will be taking on the public relations for iconic bag ware brand Crumpler, premium audio company Master & Dynamic, contemporary audio label PURE and expert financial firm Lifewealth Group. It’s all systems go for Theory Crew – cementing 2018 as its fastest growing year since inception in […]

Convenience Advertising Launches National Digital Network
  • Advertising
  • Media

Convenience Advertising Launches National Digital Network

Australian out-of-home media company Convenience Advertising today unveiled its new world-first digital narrowcast network. The new advertising and content platform, CaptiVision sees a network of interactive digital screens installed across Convenience Advertising’s footprint of bathrooms in Australia’s leading premium locations, including high-traffic airport and retail shopping centres such as Sydney Airport and Chadstone Shopping Centre. Designed to meet the increasingly […]