GroupM Launches Global Content Business

GroupM Launches Global Content Business
SHARE
THIS



Media investment group GroupM has announced the launch of a new global content investment and rights management company to meet the ever-growing market demand for new economic models for premium content across the entertainment and media marketplace.

Motion Content Group will invest and partner with the world’s leading talent, producers and distributors to fund, develop, produce, and distribute premium content.

It will also consolidate and diversify GroupM’s content investments and operations to date, as well as utilise GroupM’s and WPP’s worldwide network of relationships and content expertise for scale and competitive advantage.

Motion also supports WPP’s ongoing strategic focus and investments into content, which has seen notable strategic investments into companies such as Imagine Entertainment, The Weinstein Company, Media Rights Capital, MediaPro, and All Def Digital.

Richard Foster (pictured above), head of GroupM Entertainment, has been appointed CEO of Motion, which will be headquartered in London and Los Angeles.

Motion incorporates GroupM Entertainment’s team and resources, as well as the full slate of programs it has partnered to develop and produce.

Content funded by GroupM Entertainment has been distributed into markets around the world through partnerships with over 100 producers and more than 20 distribution companies.

Motion will invest its own funds into content deals and partnerships, and is therefore a separate but complimentary offering to the branded content work undertaken by GroupM’s agencies on behalf of their clients.

Foster said Motion’s objective is to help create and support editorially and commercially vibrant premium content for the benefit of its content partners and advertisers.

“We will achieve this by continuing to invest into the content industry and lead the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors,” he said.

Kelly Clark, CEO at GroupM, said: “We have always used our global scale and reach to find innovative approaches that strengthen the media ecosystem for advertisers and media partners alike. Motion is a major commitment by GroupM to expand on these efforts.”

WPP chief executive Sir Martin Sorrell added: “With new content companies such as Netflix and Amazon growing rapidly, the competition for premium content is heating up across the globe.

“WPP is investing in Motion Content Group to strengthen our content creation and distribution capabilities, to help meet evolving viewer needs, and to help advertisers continue to reach consumers in high-quality content environments.”

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]