GroupM Hires Two More For GroupM Connect And Plista

GroupM Hires Two More For GroupM Connect And Plista
SHARE
THIS



GroupM has made two key senior appointments to GroupM Connect and plista as it continues its strategy of strengthening the group’s capabilities in digital media.

Renee Fittock joins GroupM Connect (formerly AgencyM) as general manager from her most recent post as head of trading and platforms at Yahoo!7 where she was overseeing the programmatic buying and selling operations, developing the media company’s performance solutions and managing technology partnerships.

GroupM Connect brings together the group’s digital biddable media operations, including search, social, mobile and our programmatic buying units.

Fittock said: “To establish an organisation like GroupM Connect in the Australian market is a really rare opportunity that could not be surpassed. In this diverse role, I am able to leverage my business management and performance marketing expertise, and scale an organisation of fun, bright and engaged specialists in online marketing, performance and biddable advertising. I am also really privileged to be able to work with and learn from GroupM’s leadership team.”

At plista, GroupM’s content distribution platform, Brett Poole takes on the role of general manager. Poole spent eight years at Yahoo!, most notably leading the Yahoo!7 Search business and broader platform, product and engineering efforts as platform director. His publisher-side experience is coupled with several years of startup and startup advisor experience.

Poole said: “Like elsewhere in the world, recommendations are becoming an increasingly attractive proposition for users, publishers and content creators alike. The plista platform is a very comprehensive and compelling offering having had great success in Europe, so I’m excited to be joining GroupM and plista to help grow the business here in Australia and NZ.”

GroupM head of digital John Miskelly added: “Renee and Brett represent the very best talent when it comes to the online and advertising technology industry. Recruiting leaders of this calibre demonstrates the group’s commitment to further strengthening our digital products and services for our clients. Both will add to our already strong digital leadership team across the agency management teams and Xaxis.” 

Please login with linkedin to comment

Criteo Instagram ads

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]