GroupM Appoint Maxus’ Nathan Cook As Melbourne Trading Director

GroupM Appoint Maxus’ Nathan Cook As Melbourne Trading Director
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GroupM Australia has appointed Nathan Cook to the role of investment director, reporting to chief investment officer Seb Rennie.

Cook steps up from his current role as head of trading APAC at GroupM agency Maxus and will be based in Melbourne, helping support key clients like CUB, NAB and Jetstar just to name a few.

Nathan will also support National Trading initiatives working with Seb Rennie.

With broad experience in media investment, negotiations and marketing implementation across Australia and Asia Pacific, Cook will support Seb Rennie in managing trading across GroupM agencies. Additionally, he will be responsible for the implementation of GroupM processes, commercial consistency and compliance within the agencies.

Cook began his media career in 1999 at Zenith before joining Mindshare for almost nine years. He has also spent time at Ikon and worked as a consultant advising the Victorian Government’s South East Water corporation on outdoor advertising.

Chief investment officer Seb Rennie said: “Nathan’s impressive negotiation skills coupled with his broader knowledge of trading best practices across all media will ensure that GroupM continues to be a leader in delivering optimum media value and full accountability to our clients. His strong relationships with clients across the region and his tireless efforts as a mentor for emerging talent are also testament to his character, and I’m pleased we can tap into his strengths for the benefit of all GroupM agencies and clients.”

Cook added: “I am excited to return to the Australian market and be given this unique opportunity to launch GroupM in Melbourne. I am looking forward to working closely with key GroupM Clients in Melbourne like CUB and our clients across the four agencies along with the media partners to evolve the great work being done at GroupM for our clients.”

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