Greg “Sparrow” Graham Promoted To Group Marketing Director Of WPP AUNZ

Greg “Sparrow” Graham Promoted To Group Marketing Director Of WPP AUNZ
SHARE
THIS



Long-serving GroupM executive of 28 years Greg Graham is taking on additional duties in an expanded role that sees him step into the newly created role of group marketing director of WPP AUNZ, while also continuing in his current post at GroupM Australia.

In the dual role, Graham will split his time equally between GroupM’s North Sydney offices and parent company WPP AUNZ’s campus at Kent Street, Millers Point.

At WPP AUNZ, Australasia’s leading marketing content and communications group, Graham will report to group business director Rob Currie on marketing and new business opportunities across the group.

With a career spanning more than 35 years, Graham is one of the most experienced and respected executives in the Australian media industry. He is currently serving as chairman of the Media Federation of Australia (MFA) Awards, executive coach with The Marketing Academy Australia, mentor at Cannes Lions and was recently named LinkedIn’s No 1 Agency Influencer in Australia.

Rob Currie said: “We’re incredibly lucky to have someone with Greg’s extensive new business and marketing expertise. He knows this business inside out and his valuable insights will benefit all our WPP AUNZ companies. I look forward to working with him to pursue even greater growth opportunities for the group.”

GroupM Australia & NZ CEO Mark Lollback added: “Greg has always been an invaluable asset to GroupM and we’re happy to share his skills and knowledge with our parent company WPP AUNZ. He is great at bringing people together and uniting businesses towards a single goal, and I have no doubt he will be able to bring a greater degree of horizontality to WPP AUNZ as it continues to lead the market across a range of disciplines.”

Graham’s new role begins in January 2017.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]