Greenpoint Media Wins Cricket Australia’s Community PR Account

BRISTOL, ENGLAND - JULY 12: Ellyse Perry and Meg Lanning of Australia leave the field after victory over India during the ICC Women's World Cup 2017 match between Australia and India at The County Ground on July 12, 2017 in Bristol, England. (Photo by Harry Trump-IDI/IDI via Getty Images)
SHARE
THIS



Melbourne-based PR and communications agency Greenpoint Media has announced it has been appointed to handle Cricket Australia’s PR activities for the game development and grassroots space.

Greenpoint Media will oversee PR strategy and execution in the areas of participation growth, grassroots cricket and diversity cricket programs for Cricket Australia.

The agency’s first project will be to help launch ‘Play Cricket Week’ in September.

Ash Denman, managing director of Greenpoint Media, said the win proves that the agency is ready to take the next step in its growth and development.

“Being less than two years old and having worked with over 50 clients, we’re continuously evolving our PR and content marketing offerings to meet the demands of our clients, who are also evolving,” he said.

“We’re really excited to help build on the great work Cricket Australia is already doing in the community and to help tell their story.”

Greenpoint Media also recently hired Jayde Free from Data Creative as a campaign manager to help manage operations and support the agency’s growth.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine