Marketing agency Green Chilli Marketing is launching Australia’s first franchise opportunity for talented marketers who are also aspiring business owners, to have the tools and business processes to set up their own business.
After almost eight years of operating Green Chilli Marketing, founder Belinda Bow has created a franchise model that gives professional, Certified Practicing Marketers with the Australian Marketing Institute, a highly detailed offering to setup a business from scratch in their own area.
Bow said, “As far as we know, there is no other marketing franchise available on the market. There are other businesses running as a franchise setup but the marketer does not have ownership or control and no investment in the business, therefore there are no real returns apart from a consulting agreement based on an hourly rate.
“This is an opportunity for marketers to start their own business by building on the experience and talent of a successful, professional industry brand.”
At the core of a Green Chilli Marketing Franchise is a business opportunity for marketing professionals looking to have a fulfilling career, with the choice and flexibility to be able to enjoy family and life with all its ‘ebbs and flows’.
Bow explained: “Starting a new business is a lot of hard work but it’s also exciting and rewarding. The Green Chilli Franchise model short-cuts the process by giving professional marketers the opportunity to work with a successful, established marketing brand and a framework they can make their own. They will have the flexibility to choose their own career path and varied clients, to have a family and a rewarding career, and to bring in partners and create a unique entity and investment.”
What she found was that marketers wanted to join her team and that most of them, especially mothers, also wanted the same lifestyle that she had created. They wanted to maintain that connection with their children and families but without missing out on the possibility of a fulfilling professional career.
“I didn’t want to sacrifice my family life for a rewarding career or vice versa, so I’ve worked hard to create a unique model that offers a way for other marketing professionals to run their own race,” Bow said. “What’s exciting is that franchisees can set their own parameters with regards to clients, the hours they want to invest and how they want to work, in a way that fits in with their life and it’s varying phases.”