News Prestige Network’s editorial director of GQ Australia Edwina McCann has announced that the brand will produce a special issue of GQ Style to be published in September as part of GQ Australia’s 20th anniversary celebrations.
McCann said: “While GQ Australia covers everything from food and drink, to cars, fitness and long-form features, this GQ Style special issue will meet the growing demand in the Australian market for a comprehensive guide to all the latest trends and trendsetters that are shaping the future of men’s fashion. Importantly, it will champion Australian style, and how significant an impact that is now having globally.”
GQ Style will be a stand-alone luxury men’s fashion magazine that complements the existing GQ Australia brand. With a focus on high-end fashion, the issue will offer an international perspective on the world of menswear, with editorial shoots featuring some of the most acclaimed fashion brands of the moment.
GQ Australia editor Mike Christensen said: “Never has the Aussie gent been more invested, interested and knowledgeable about luxury fashion. The market in this country for luxury fashion has grown exponentially over recent years and we’ve seen the evolution of men’s attitude to style, to the point where we are spending more online for clothes than women*. So the timing is perfect for this title.
“In GQ Style, we aim to illustrate the growing influence international luxury fashion is having on Australian trends and vice versa, championing local brands making it on the global scene while delving deeper into how luxury houses have reimagined Australia’s fashion landscape. There really has never been a more exciting time for menswear fashion.”
GQ Style will be available from 27 September through selected newsagents for $14.99.