GPY&R Sydney Promote Sasha Firth To Managing Director

GPY&R Sydney Promote Sasha Firth To Managing Director

Sydney Executive Director, Sasha Firth, has been promoted to Managing Director of GPY&R after almost four years with the business.

Harry Orme
Posted by Harry Orme

Previously Firth has led the Brand Asset Valuator offering for Y&R Group with Keith Newton, consulting for clients on Brand Creation, Identity, Repositioning and Corporate Acquisition.

Y&R Group ANZ CEO, Phil McDonald, said “Sasha is a highly regarded strategic business partner with a proven ability to effectively collaborate and change business outcomes for our clients. She adds great energy to our team’s culture in Sydney and is a trusted partner for her clients. I’ve worked with her closely for a while now and am delighted to see her step into the role, leading GPY&R Sydney.”

On her promotion, Firth said “It’s a privilege to lead the talented GPY&R Sydney team and work closely with VML’s Aden Hepburn and IdeaWorks’ Danny Lattouf to help realise our shared ambition for the businesses.”

Andrew Dowling, the previous Y&R group managing director of Sydney has resigned and will leave the company. “Andrew has been a major contributor to the Y&R business in both Australia and Indonesia over the past several years. His passion for our business will be missed and we wish him the very best with his next endeavor,” commented Phil.