Following the success of ideas such as Rip Curl SEARCH GPS and a string of integrated campaigns for the NSW Government – ad agency George Patterson Y&R Sydney continues to strengthen its creative team this week with the hire of senior digital art director, Tim McCracken.
Having spent the last two years at AKQA San Francisco, McCracken worked on campaigns for Visa, Levi’s, Verizon and Target.
McCracken was behind Visa’s ‘Samba of the World’ World Cup work, the ‘Live in Levi’s’ global campaign, as well as digital experiences for Verizon destination stores.
Prior to AKQA, McCracken worked at Crispin Porter + Bogusky for five years, in both its London and Colorado offices.
He is part of GPY&R Sydney’s continued commitment to investing in a genuinely integrated offering to its clients.
Patts Sydney ECDs, Bart Pawlak and David Joubert said: “There are a lot of agencies out there with a very narrow view on how digital should be used. And while they may be impressing clients with how well versed they are in the new media landscape, it feels like there’s a real need for combining all of the ‘tech’ with legitimate ideas and engaging narratives. It’s our focus and luckily Tim brings both.”