GPY&R Sydney Adds Tim McCracken To Its Ranks As Digital Art Director

GPY&R Sydney Adds Tim McCracken To Its Ranks As Digital Art Director
SHARE
THIS



Following the success of ideas such as Rip Curl SEARCH GPS and a string of integrated campaigns for the NSW Government – ad agency George Patterson Y&R Sydney continues to strengthen its creative team this week with the hire of senior digital art director, Tim McCracken.

Having spent the last two years at AKQA San Francisco, McCracken worked on campaigns for Visa, Levi’s, Verizon and Target.

McCracken was behind Visa’s ‘Samba of the World’ World Cup work, the ‘Live in Levi’s’ global campaign, as well as digital experiences for Verizon destination stores.

Prior to AKQA, McCracken worked at Crispin Porter + Bogusky for five years, in both its London and Colorado offices.

He is part of GPY&R Sydney’s continued commitment to investing in a genuinely integrated offering to its clients.

Patts Sydney ECDs, Bart Pawlak and David Joubert said: “There are a lot of agencies out there with a very narrow view on how digital should be used. And while they may be impressing clients with how well versed they are in the new media landscape, it feels like there’s a real need for combining all of the ‘tech’ with legitimate ideas and engaging narratives. It’s our focus and luckily Tim brings both.”

 

Please login with linkedin to comment

GPY&R Instagram ads

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]