The Coffee Club and their creative partners IdeaWorks and GPY&R have launched a campaign to encourage people to put down their phones and reconnect.
Greg Bowell, group marketing manager of Minor DKL said the idea had been embraced by franchisees “The idea builds nicely on our long-standing line of ‘Where Will I Meet You?’ and has been launched from the inside out, with the Coffee Club stores themselves even featuring holders to place your phones in while you’re catching up.”
GPY&R creative director Andrew Thompson adds “The Coffee Club was created 25 years ago to be a relaxed meeting place where people could enjoy a coffee and a catch-up. There’s a truth about the brand that makes them the right people to be leading this charge to reconnect. It’s not just a bunch of ads, it’s about creating a better brand experience.”
The campaign has generated over 100,000 views on social media in the first week alone. It will soon be rolled out across The Coffee Club’s international markets.