GoPro Confessional Booth Reveals Insight into Festival Goers

GoPro Confessional Booth Reveals Insight into Festival Goers
SHARE
THIS



Visitors to Federation Square’s annual winter festival lined up to enter a confessional-like video booth that allowed them to reflect on the festival theme of ‘shrines’.

Each year, The Light in Winter festival at Federation Square presents a program of art, music and performance based on a theme chosen by the artistic director, Robyn Archer AO. This year, the focus was on shrines and this was expressed through two international commissions; a huge, interactive light sculpture called Radiant Lines by UK architect Asif Khan and a series of sculptures of electromechanical theater and handmade puppetry by Indonesia’s Papermoon Puppet Theatre, in collaboration with Melbourne-based media artists, Cake Industries.

At The Light in Winter’s heart is the participation from more than 20 local artistic and cultural groups, who each interpreted the theme of shrines with installations, music and performance. With collaboration, participation and interactivity the key focusses for The Light in Winter, Federation Square’s Marketing Team were charged with the task to create an opportunity for the audience to understand and engage with this year’s theme over the 22 days of the festival.  Therefore, they commissioned the custom-built video booth titled, DIY Shrine. What would you build a shrine to? Where would it be located? Who would you take to visit the shrine? These questions were put to the visitor inside the booth using an iPad display with a custom-built application.

Shrine confessions were captured with a built-in GoPro, then uploaded to Federation Square’s Vimeo Channel  and played on the Big Screen. Heartfelt answers were offered without any trepidation. From shrines to family and lost loved ones to homages to guide dogs, Nelson Mandela, football teams and even pet guinea pigs, visitors young and old openly shared what they held dearest in their lives. Melbourne production company, Umbershoot built the DIY Shrine especially to withstand the outdoor, winter conditions at Federation Square while creating a comfortable interior to encourage visitors to share their shrine confessions – information that is far more heartfelt than offered in a standard marketing survey. “Footage was surprisingly unique, diverse, honest and most importantly- directly connected the audience to the theme in an authentic way.” Said Umbershoot director, Brian Cohen. Each year Federation Square’s Marketing Team works to communicate the many different layers of community engagement The Light in Winter inspires.

The DIY Shrine proved to be a valuable tool in communicating that the festival provides visitors more than just an opportunity to look at light displays – that it offers them rich thematic content to lighten the dark days of a Melbourne winter.

Watch DIY Shrine videos  – vimeo.com/channels/diyshrine More information about The Light in Winter – www.fedsquare.com/thelightinwinter View The Light in Winter blog  – www.fedsquare.com/LIWblog

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine