Google Ranks The Best 360-Degree YouTube Ads Of 2016

Google Ranks The Best 360-Degree YouTube Ads Of 2016

Google has released the most watched 360-degree adverts of 2016, so far. The winner is the latest BMW advert starring supermodel of the moment Gigi Hadid.

Aaron Luber, a Google representative who launched YouTube 360 and leading VR efforts across YouTube, wrote about the power of 360-video in his article Think with Google.

“On YouTube, we made a big, early bet on 360-degree video. This means viewers can see the video from every angle just by swiping or moving the phone or tablet around—no headset required. Uploads of 360-degree videos continue to grow and have doubled over the past three months.

“Brands are forging the way, using 360-degree video to film big events or get creative with ads. BMW used this technology for an ad featuring a 360-degree car race. The “School of Rock” musical created a 360-degree music video. AT&T simulated a car crash to drive home its phone safety message.

“For content creators, the potential of 360-degree video and VR is immense, but it’ll require a shift in thinking. VR lets viewers be active participants; they can look wherever they want. As Google’s principal VR filmmaker Jessica Brillhart puts it, the story is everywhere. So, rather than telling a story frame by frame, filmmakers need to build entire worlds.”

Check out the top ten advertising 360 videos so far:

The BMW M2 – Eyes on Gigi Hadid (360° Video)

McDonald’s: Angry Birds 360 Takeover

Discover the 360° world that inspired Filled Cupcake Flavored Oreo Cookies

[아이오닉(IONIQ)] 아이오닉 360 VR 영상

The 2016 Honda Civic – 360-Degree Music Video Feat. Moses Sumney

A Walk in Their Shoes | 360 VR Film | AT&T | TOMS

Nike Football Sunar: Devre Arasi Konuşmasi 360

Samsung 360° Snowboard & Freeski Experience

XFINITY | 360° NASCAR Virtual Reality Experience

Jumeirah Inside – 360° YouTube Video




Please login with linkedin to comment

Animation imogen hewitt

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]