Google has given its logo a makeover.
The change came so the logo could work more seamlessly across all devices, not just on the desktop for which it was originally intended.
“Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens,” Tamar Yehoshua, VP, product management and Bobby Nath, director of user experience wrote on the company’s official blog, accompanied by a two minute YouTube clip about the change.
“As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
“It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you.”
The little blue G that comes up when someone is using Google is being replaced with a rainbow-hued G using the colours of Google.
It’s another change the search giant has committed to of late. In early August the company announced it was restructuring itself to create a parent company Alphabet, of which Google is a subsidiary of Alphabet.
The restructure had Paul Lin, CEO of mobile company Empirical Works, questioning whether the mid-life crisis type move would be similar to Apple’s iPod moment or whether it would go down the drain like Microsoft’s attempt to catch up to its competitors.
At the time of the announcement, one of the founders of Google, Larry Page, explained the move as: “What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead.
“What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity).”