Google Glass Sales Halted But Firm Says Kit Is Not Dead

Marc Jensen, President and Chief Technology Officer (CTO) of space150, a digital-advertising agency in Minneapolis, looks up a map of Ely, Minnesota using  Google Glass, a kind of computer worn on the face and controlled via a tiny screen over the right eye Friday May 10, 2013.   (Pioneer Press: Jean Pieri)

This story was originally published by

Is Google Glass on its last legs?

SHARE
THIS



Google is ending sales of its Google Glass eyewear.

The company insists it is still committed to launching the smart glasses as a consumer product, but will stop producing Glass in its present form.

Instead it will focus on “future versions of Glass” with work carried out by a different division to before.

The Explorer programme, which gave software developers the chance to buy Glass for $1,500 (£990) will close.

The programme was launched in the United States in 2013. It was then opened up to anyone and was launched in the UK last summer.

It had been expected that it would be followed reasonably quickly by a full consumer launch.

From next week, the search firm will stop taking orders for the product but it says it will continue to support companies that are using Glass.

New home

The Glass team will also move out of the Google X division which engages in “blue sky” research, and become a separate undertaking, under its current manager Ivy Ross.

Read the full article here.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine