GoodFit PR, formerly Australia’s first health and fitness agency, is set to relaunch as GoodFit Global, with a renewed focus on representing brands and personalities that promote the wellbeing of people and the planet.
Based in Sydney, GoodFit Global will work with a network of consultants around the world to provide clients with on-the-ground insights and strategic communication services on a global scale.
GoodFit is collaborating with branding agency Born and Raised and Atlas Digital to execute its rebrand and website development.
The agency is already representing The Chia Company, Slim Secrets, Kimberley Chan Meditation, LA-based Claire Morgan Lifestyle and artist/humanist Hego. It also provides pro bono services to The Conscious Club, an Aussie community for positive causes.
Sarah Thompson (pictured above), founder and director of GoodFit, said: “Sustainability and eco-friendly credentials are no longer niche concerns. Consumers are becoming more vocual regarding sustainable issues and social justice. Now more than ever people want to know how their everyday spending habits can make a difference.
“I believe as a PR and communications leader that our industry should be using our influence to help individuals make conscious choices that protect the future of humankind and the planet. Influence is nothing without compassion.”