Good On Ya ‘Straya! Aussie Work Applauded In Festival Of Media Asia Pacific Awards!

Launch of KIT KAT Concept Store, KIT KAT Studio, with celebrity chef, Anna Polyviou at Westfield Sydney (Pitt Street Mall) on August 5th, 2015. Photo credit: Anna Kucera
SHARE
THIS



Aussie agencies can give themselves a pat on the back after receiving a number of awards at the Festival of Media Asia Pacific Awards held in Singapore last night.

The Awards celebrate the best in media thinking across the Asia Pacific region.

Below are the little beauties who scored a gold, silver or bronze in their category. See the full list of winners from all over APAC here.

Overall, Australia received four gold, seven silver and four bronze.

Best content creation award

GOLD: Match Media for its work on Wither Hills. Extra credit to BMF and The White Agency.

The campaign saw Match Media engage Australian singer/songwriter Darren Middleton to live at the Wither Hills vineyard and create unique songs inspired by his surrounds.

wither_main

SILVER: MediaCom for its work on Duracell. Extra credit to Endemol Australia and Network 10

Best Engagement strategy

SILVER: PHD for the Google App. Extra credit to The Hallway, Shine Australia and Network Ten.

PHD needed to showcase how the Google app could help people, so it created bespoke TV ads for Network Ten’s reality cooking show MasterChef, that referenced content in that night’s episode. These ads generated search queries – obviously through Google – showing consumers the power of the Google App.

google

Best Entertainment Platform

SILVER: MediaCom for its Duracell campaign. Extra credit to Endemol Australia and Network Ten.

Best Experiential Campaign

BRONZE: Ensemble for its Kit Kat Studio.

The campaign saw a Kit Kat studio set up in Sydney where customers could design their own decadent chocolate treat.

Launch of KIT KAT Concept Store, KIT KAT Studio, with celebrity chef, Anna Polyviou at Westfield Sydney (Pitt Street Mall) on August 5th, 2015. Photo credit: Anna Kucera

Best launch campaign

GOLD: Leo Burnett for its SPC #MyFamilyCan. Extra credit to

SILVER: OMD Australia for its Roadshow Films ‘Paper Planes’. Extra credit to We Are Social.

Best social media strategy

SILVER: Mindshare’s work for Foxtel, ‘Game of Thrones, Home of Thrones’

Best use of content

SILVER: MEC for Purina’s ‘The Forever Home’. Extra credit to Edelman

BRONZE: PHD for Multiple HP laptop devices, ‘How HP used the voices of Aussie YouTubers to woo young female millennials’. Extra credit to Edelman.

Best use of digital media

GOLD: Starcom MediaVest Group for Suncorp Bank – Home Loans that Deliver

Best use of mobile

SILVER: PHD’s Google App. Extra credit to: The Hallway, Google AdWords, YouTube, Big Mobile, Blis Media, Fairfax, Inmobi, Mobile Embrace, Near, Snakk Media, Adshel, APN, InLink, JCDecaux, oOh! Media, QMS, MCN

The effectiveness award

BRONZE: Havas Media Australia and its work for Paypal ‘Turning nothing time into shopping time’.

The smart use of data award

GOLD: Starcom MediaVest Group for Suncorp Bank‘s ‘Home Loans that Deliver’. Extra credit to Adshel.

The Utility/Public Service Award

BRONZE: Starcom MediaVest Group for Virgin Mobile’s ‘Virgin Mobile and R U OK? Putting the voice back in to meaningful conversations.’ Extra credit to Havas Worldwide Australia, One Green Bean.

See the full list of winners here.

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]