Aussie agencies can give themselves a pat on the back after receiving a number of awards at the Festival of Media Asia Pacific Awards held in Singapore last night.
The Awards celebrate the best in media thinking across the Asia Pacific region.
Below are the little beauties who scored a gold, silver or bronze in their category. See the full list of winners from all over APAC here.
Overall, Australia received four gold, seven silver and four bronze.
Best content creation award
GOLD: Match Media for its work on Wither Hills. Extra credit to BMF and The White Agency.
The campaign saw Match Media engage Australian singer/songwriter Darren Middleton to live at the Wither Hills vineyard and create unique songs inspired by his surrounds.
SILVER: MediaCom for its work on Duracell. Extra credit to Endemol Australia and Network 10
Best Engagement strategy
SILVER: PHD for the Google App. Extra credit to The Hallway, Shine Australia and Network Ten.
PHD needed to showcase how the Google app could help people, so it created bespoke TV ads for Network Ten’s reality cooking show MasterChef, that referenced content in that night’s episode. These ads generated search queries – obviously through Google – showing consumers the power of the Google App.
Best Entertainment Platform
SILVER: MediaCom for its Duracell campaign. Extra credit to Endemol Australia and Network Ten.
Best Experiential Campaign
BRONZE: Ensemble for its Kit Kat Studio.
The campaign saw a Kit Kat studio set up in Sydney where customers could design their own decadent chocolate treat.
Best launch campaign
GOLD: Leo Burnett for its SPC #MyFamilyCan. Extra credit to
SILVER: OMD Australia for its Roadshow Films ‘Paper Planes’. Extra credit to We Are Social.
Best social media strategy
SILVER: Mindshare’s work for Foxtel, ‘Game of Thrones, Home of Thrones’
Best use of content
SILVER: MEC for Purina’s ‘The Forever Home’. Extra credit to Edelman
BRONZE: PHD for Multiple HP laptop devices, ‘How HP used the voices of Aussie YouTubers to woo young female millennials’. Extra credit to Edelman.
Best use of digital media
GOLD: Starcom MediaVest Group for Suncorp Bank – Home Loans that Deliver
Best use of mobile
SILVER: PHD’s Google App. Extra credit to: The Hallway, Google AdWords, YouTube, Big Mobile, Blis Media, Fairfax, Inmobi, Mobile Embrace, Near, Snakk Media, Adshel, APN, InLink, JCDecaux, oOh! Media, QMS, MCN
The effectiveness award
BRONZE: Havas Media Australia and its work for Paypal ‘Turning nothing time into shopping time’.
The smart use of data award
GOLD: Starcom MediaVest Group for Suncorp Bank‘s ‘Home Loans that Deliver’. Extra credit to Adshel.
The Utility/Public Service Award
BRONZE: Starcom MediaVest Group for Virgin Mobile’s ‘Virgin Mobile and R U OK? Putting the voice back in to meaningful conversations.’ Extra credit to Havas Worldwide Australia, One Green Bean.
See the full list of winners here.