Going native with advertising: ADMA/B&T to host webinar with MediaPost’s Bob Garfield

Going native with advertising: ADMA/B&T to host webinar with MediaPost’s Bob Garfield

Native advertising…some people think it’s great. Others hate it. And others haven’t a clue what it actually is.

Bob Garfield, the well-known American columnist, radio presenter and advertising and marketing analyst, has been critical of the practice of creating online content that resembles editorial, arguing that it misleads readers. He will discuss his opinions in a live, online chat hosted by ADMA and B&T next week.

B&T Editor-in-Chief David Hovenden will interview Garfield about native advertising’s convergence and if people really care about the source of what they consume online.

Register for the free, half hour webinar taking place on Tuesday 3 June from 9am-9.30am AEST by clicking here.

Garfield is arguably the USA’s most prominent commentator and analyst of advertising and marketing. His weekly MediaPost column explores the frontiers of 21st-century marketing and media. He also writes a bi-weekly column for The Guardian.

For 25 years, his AdReview column in Advertising Age evaluated, deconstructed and offered uncanny prognostications for thousands of ads from hundreds of agencies. Over the past decade, he has also famously – and presciently — chronicled the digital revolution, culminating in his landmark book, The Chaos Scenario. Other works by him include

And Now a Few Words from Me (published in nine languages) and Can’t Buy Me Like.

As a lecturer, panellist and presenter, he has appeared in 37 countries on six continents, including such venues as the Kennedy Centre, the U.S. Capitol, the Rainbow Room, Broadway’s Hudson Theatre, the Smithsonian, the Federal Trade Commission, the United Nations, Harvard, Columbia and Princeton universities and, memorably, a Thai kickboxing ring in Cape Town, South Africa.

Garfield will present at the ADMA Media Connect Conference on Tuesday, 29 July at the Sydney Hilton Hotel. He will talk about where he sees the world of media heading, new disruptors in the market versus traditional media, if there will be enough of an audience to sustain journalism, and how to use data to better define and reach media consumers.

The Garfield interview is the latest in ADMA’s new ‘unplugged’ series of live, online chats featuring marketing, media, advertising and creative gurus from around the globe.

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]