Global Rollout Of Blue 449 Continues With Launch Of Belgium Agency

Global Rollout Of Blue 449 Continues With Launch Of Belgium Agency
SHARE
THIS



Blue 449, part of the ZenithOptimedia Group, has opened its sixth network office with the launch of the agency in Belgium.

This follows the global launch of Blue 449 in March, and the opening of offices in the UK, France, Italy, Germany and Australia (Match Media).

Blue 449 Belgium is based in Brussels and will be led by managing director Sascha Van der Borght, who was previously client services director at ZenithOptimedia Belgium. The agency launches with a team of 10 people.

Blue 449 will have 17 city hubs by the end of its first year and will operate collaboratively with the other ZenithOptimedia brands, including Performics, Newcast and Ninah. The new network will also benefit from access to the extensive range of services within the Publicis Groupe and VivaKi within a new framework for clients called ‘Open Source’.

Collaborative, Open Source behaviours will also inform Blue 449’s relationships with media, technology and creative partners. They will also influence the network’s planning approach and its response to the new digital economy.

Blue 449 Belgium managing director Sascha Van der Borght said, “The launch of Blue 449 is an important milestone in the development of the ZenithOptimedia Group in Belgium.

“With digital transformation now top of the agenda for many brands, Blue 449’s Open Source approach will enable us to work with a variety of forward-thinking partners to leverage data and technology in order to deliver creative communications solutions for our clients.”

Blue 449 global CEO Andras Vigh added, “The launch of the agency in Belgium is an important step in the creation of the Blue 449 network and in the development of a very different approach to communications.

“Sascha Van der Borght and his team are excited about our new way of working and what this will deliver for both local and global clients.”

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]