Giving ‘Work Experience’ A 2017 Makeover

Giving ‘Work Experience’ A 2017 Makeover
SHARE
THIS



Paper Plane, a world-first project-based adult education platform, has revolutionised the way young marketers and UX designers can up-skill and gain genuine work experience to stay relevant in today’s continually changing marketplace of new technologies and consumer behaviours.

Scentre Group Westfield, BT Financial Group and Foyster Media have worked collaboratively with Paper Plane to co-craft projects that offer “work experience” as genuine on-the job-experience. The projects will each see 10-12 participants briefed on live projects to create strategies that will feed the innovation pipeline for the businesses, and for the participants provide them with all-important certified project experience that can be touted on their resumes.

Paper Plane: Real Projects. Real Brands. Real Experience. from Paper Plane on Vimeo.

Managing director of Paper Plane, Mike O’Brien, recognises today’s workforce demands people who appreciate that their career will not be linear but rather a portfolio of experiences.

“In today’s current climate to stay relevant and valued in any role, you need to identify want you know, what you don’t know, what you need to know – and then set about developing those skills you lack.   We’ve given ‘work experience’ a makeover and turned it into a valued on the job experience.”

The three launch projects include:

  1. Scentre Group Westfield expects more than 530 million customer visits to shopping centres in 2017. The brief is to create a UX strategy and prototypes that will enhance customer experience for Westfield shoppers in the future, from trip planning to in-store activity and receiving goods at home.
  2. Foyster Media’s brief is to develop creative marketing strategies for The Carousel.com and its newly acquired platform womenlovetech.com, which is devoted to promoting technology and innovation to a female audience.
  3. BT Financial Group’s brief is to develop a UX design strategy that will help BT Financial customers navigate investing, superannuation and insurance with ease.

“Paper Plane also recognises the importance of not just developing an individual’s technical skills, but skills they need to adapt to change and drive innovation – skills employers are increasingly demanding – such as creative thinking, collaboration, empathy and leadership. We do this by providing personal coaching as part of the project journey to develop not only an individual’s knowledge base but their interpersonal skills crucial to success in today’s work environments,” added O’Brien.

Paper Plane projects are seven weeks in length and include weekly workshops conducted via video conferencing, provision of world-class curated content, support of a Project Leader and a Gallup Certified Strengths Coach plus exposure to leading Australian brand experts and leaders, and a certified industry referral upon completion.

Please login with linkedin to comment

Latest News

Four Design Learnings From Amazon For Aussie Retailers
  • Opinion

Four Design Learnings From Amazon For Aussie Retailers

In this guest post, the CEO of creative digital agency Butterfly, Liz Mclean, says Amazon’s arrival in Australia – particularly from a website point of view – could be just the kick in the pants many local retailers need… Amazon’s arrival into the Australian market heralds a new era for retailers, holding both positive and […]

Opinion

by B&T Magazine

B&T Magazine
Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]