Giant Lego Installation Comes To Sydney

Giant Lego Installation Comes To Sydney
SHARE
THIS



Alive Events Agency is bringing Lego exhibition, Brick Man Experience, to Sydney. It was previously in Melbourne.

Brick Man Experience – The Complete Collection by Ryan McNaught, graced Melbourne with its presence for 13 days at the beginning of April. More than 50 original works were featured, with more than five million LEGO bricks making up the works.

Ant Hampel, founder and director of Alive Events Agency explains that the event strategy was built around a strong social media, PR and direct marketing approach, leveraging solid partnerships with key social media influencers and EDM campaigns.

“Collaborating with the Brickman, Ryan McNaught, to design and deliver ‘The Brick Man Experience’ was an incredible journey. Planning began just under a year ago with the vision to create a unique, engaging and interactive LEGO experience, never seen before in Australia,” he said.

“LEGO connects with people of all ages and following the success of our Melbourne exhibition, plans are now underway to tour ‘The Brick Man Experience’ around Australia and to then export to China. We’ll adjust our strategy for Sydney by implementing an advertising campaign in addition to social media, PR and key bloggers and influencers. With an advertising campaign underpinning the existing strategy, we hope to sell in excess of 25,000 tickets in Sydney.”

Ryan McNaught, one of only 12 LEGO Certified Professionals in the world and the only one in the Southern Hemisphere, has been building large scale LEGO models for seven years and wanted to showcase his best works in one place.

“Most of my work to date has revolved around LEGO installations in department stores across Australia, as well as specific creations for museums, art galleries and the like. I had a vision of creating an independent exhibition for people to enjoy my works in one place – I approached the team at Alive Events Agency to develop the concept further and to help implement my vision. I’m pleased to say The Brick Man Experience has been born.”

Alive partnered with various suppliers throughout the event, including Clear Systems and Livebrands and also engaged Flourish PR to deliver the PR strategy. Sprout Systems also assisted in leveraging partnerships with AAMI whilst Ryan’s association with ‘Brick-Vention’ enabled the team to target ‘brickies’ across Melbourne through targeted EDM campaigns.

With PR results valued at $700,000, media appetite was strong, with the exhibition featured across numerous media outlets including Channel 9’s TODAY Show, Channel 10 ‘Studio 10’, 3AW, Herald Sun, The Age, ABC Melbourne and various TV news bulletins.

Hampel added: “There is a great opportunity for brands to partner with us on this exhibition and we’re currently exploring this at the moment. The touring model is unique in that it enables funding and time for Ryan to create an entirely new exhibition when it returns to Melbourne next April. The Brick Man Experience will always be a new experience!”

The Brick Man Experience will be in Sydney from June 27th until July 12th at Sydney Town Hall.

 

Please login with linkedin to comment

Latest News

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]