Getty Images Reveals Winners Of Global #RePicture Photo Comp

Getty Images Reveals Winners Of Global #RePicture Photo Comp
SHARE
THIS



Visual communication company Getty Imageas alongside stock photo resource, iStock by Getty Images, has announced the winners of its first #RePictured competition.

Over 2,500 photographers from 85 countries entered the global contest, which called for photographers to help #RePicture the world through imagery and break free from stereotypes, submitting over 11,000 images.

The winners are Braden Summers from the United States for All Love is Equal, and Ben McRae from Australia for RePicture Family (pictured), who took first and second place respectively.

Summers and McRae will join the Getty Images team as contributing photographers with access to and guidance from Getty Images’ global team of art directors and editors, in addition to receiving prizes from Canon.

Wollongong photographer Ben McCrae was awarded second place for his RePicture Family image. Ben has spent the past eight years compiling his Himba tribal shots, returning to live with the tribe in Africa year after year. He works the summers at home as a lifeguard travelling each year back to Africa during the winter. He discusses his winning image to RePicture family: “I’ve spent a number of weeks over many years with this particular family from the Himba peoples of northern Namibia. Living and being initiated into the family fold.  When two years ago the chief, Tjanongombe, was found to have cancer, I followed his battle with it and how he chose to deal with traditional medicine and western medicine. Unfortunately he lost that battle three weeks before I shot this image.

“Tjivio, pictured, was the favourite of Tjanongombe’s three wives.  On my most recent visit she had just come out of mourning. This image was captured on the first morning after the wives left the first wives hut after being sealed off from the outside world for two weeks.

“Tjivio remembered the time I spent previously with her and her family and called me into her hut to show that even with her loss she was still happy. She had her children and the support network of the larger family. Himba families are very close and the expression on Tjivio’s face really showed how content she is with her family, even at such a rocky time.”

Speaking on the winning recipients, Pam Grossman, director for Visual Trends at Getty Images and a judge of the competition said: “Getty Images strongly believes in the power of imagery to change the way people view the world. We are impressed with the high standard of creative talent we have been exposed to through the competition and are thrilled with the compelling and confounding imagery submitted – images which break down and challenge stereotypes around every day notions from love and marriage, to ageing and family.”

The competition was judged by a panel of leading creative and photography industry experts, including:

  • Pam Grossman, Director, Visual Trends, Getty Images
  • Severin Matusek, Vice President, Community, EyeEm
  • Mike Owen, European Professional Marketing Manager,  Canon
  • Toshiya Kono, Executive Creative Director, Hakuhodo
  • Jessica Bennett, Contributing Editor, LeanIn.org
  • Romain Colin, Founder, Fubiz
  • Gert-Jan van Ek, Photo Editor-in-Chief, De Volkskrant

Judging criteria focused on consistency with the theme, composition of the photograph, technical skills and authenticity.

Getty Images launched #RePicture this year at Cannes Lions, with the aim of challenging how we look at the world and exploring how we can change the paradigm around stereotypical imagery currently used to describe people and communicate concepts.  The #RePicture competition is also inspired by the success of Getty Images’ recently launched partnership with the women’s empowerment organisation LeanIn.Org to create the Lean In Collection, with image sales from the moving collection up 66 per cent YOY since the February launch.

Please login with linkedin to comment

Latest News

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation
  • Marketing

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation

SAP Australia today launched its 2017 Australian Digital Experience Report, revealing that Australian businesses have significantly improved the digital experience they provide, closing the gap to what consumers expect. However, while performance has improved, consumers are still more likely to be unsatisfied with digital experiences than delighted by them.  The report, based on results from […]

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership
  • Campaigns

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership

Following a nation-wide qualitative and quantitative research study, independent creative agency The Sanford Partnership has produced a TVC for its client Nuttelex. The TVC has a nostalgic theme with a modern twist and highlights the brand’s healthy credentials. Nuttelex Food Products Pty Ltd started in a small factory in St Kilda in 1932. Now, the family […]

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign
  • Advertising
  • Campaigns

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign

Yarra Trams has appointed Icon Agency to deliver a new passenger safety campaign, following a competitive three-way pitch. The campaign aims to reduce the incidence of slips, trips and falls on trams via Melbourne’s latest safety ambassador, ‘Tram Coach’. Commencing today, Tram Coach will be travelling the Yarra Trams network throughout the week. His mission […]

The Red Republic Appoints New General Manager
  • Marketing

The Red Republic Appoints New General Manager

The Red Republic has strengthened its management team with the appointment of Mai Aristoteli (pictured above) as general manager. Aristoteli joins The Red Republic from Talk PR in London, where she has worked for nine years as a board director. The appointment of Aristoteli follows The Red Republic managing director Lynn Mooney’s relocation to head-up […]

PR Deadlines Inks Deal With GlobalCom PR Network
  • Marketing

PR Deadlines Inks Deal With GlobalCom PR Network

Sydney-based agency PR Deadlines has extended its global reach after inking a partnership agreement with the GlobalCom PR Network. The agreement gives PR Deadlines’ clients access to some 70 independent agencies covering all European Union states, as well as 60 more in countries worldwide. In turn, clients of affiliated agencies will have access to PR […]

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador
  • Marketing

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador

InstaReM, which offers international money transfers to individuals and businesses, has signed on Australian wicketkeeper Matthew Wade as the sports face of the brand. InstaReM lists Australia as its founding market, having begun life here in 2014. Since the company’s modest start in Australia, InstaReM has since successfully spread its wings to other corridors by […]

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.