How To Land A Top Paying Job In Digital Advertising

How To Land A Top Paying Job In Digital Advertising
SHARE
THIS



Jason Clark is the MD of UK firm Celerity that specialises in data driven marketing. Here, he regales his six top tips for youngsters who want to chase the salary dollar in digital advertising. (Note: This article is written in the context of the UK media industry and originally appeared on Theindependent.co.uk.)

Why pursue a career in digital advertising and marketing? For one thing, the profession allows you to indulge your creative side while also enjoying a salary that comfortably exceeds the national average – and can significantly exceed it if you’re great at it.

Historically, marketing and advertising have been breeding grounds for young, raw talent: the likes of Dr. Seuss, F. Scott Fitzgerald and Alex Guinness, aka Obi-Wan Kenobi, all began their careers in advertising.

The industry is spending vast amounts of money on digital advertising – £4.78 billion ($A7.6 billion) in the first half of 2016 alone – trying to reach the coveted 16-24 demographic.

If you’re a recent graduate, you’re right in the middle of their sweet spot. Where your prospective boss might struggle to grasp the potential of Vine, Instagram or Snapchat, you grew up using these kinds of channels and platforms, and can relate more directly to the needs and desires of their core users.

What’s more, with skills shortages anticipated throughout the rest of 2016 and beyond, demand for young digital marketing and advertising professionals will only increase.

It’s a better time than ever to break into the industry, but that doesn’t necessarily make it easy. If you’re looking to make a good impression on potential employers, you’ll want to have the right knowledge and skills in these six key areas.

1.    Data

In the age of big data we’ve never been able to collect more information on our customers, and the performance of our campaigns. The success of any marketing department depends on how they collect and use that data.

Roles across the industry are becoming increasingly data-driven and graduates need to have a good cross-sector understanding of the impact data and digitalisation is having on all areas of business, as well as a desire to get to grips with it.

Even if you’re not looking to assume a technical role, you should familiarise yourself with concepts like segmentation and predictive analytics – they often form the backbone of any worthwhile marketing strategy.

2.    Creativity with commercial awareness

Creativity and commercial awareness may not typically be seen as going hand in hand, but marketers need a good dose of both to drive successful campaigns.

Everything marketers do has to be measurable and commercially viable. You will need to possess a solid understanding of the market your clients or company operate in, as well as their business needs. Within the role you’ll have to manage a budget and be able to demonstrate a good ROI on your campaigns.

Cultivate a strong commercial focus as well as a creative streak and you’ll go far.

3.    Communication

It goes without saying that aspiring marketers need to have excellent communication and networking skills.

You’ll need to be able to engage with agencies, clients and numerous internal stakeholders. It helps to be a people’s person as good communication skills are a big part of the role. You will likely attend awards ceremonies, conferences and industry events big and small.

If you’re looking for a 9-5 role, it may not be the job for you – these roles often see many late nights.

4.    Digital presence

Prospective employers will Google you in advance of an interview: it’s more or less unavoidable. So it’s important to have a professional online presence: you don’t need to be told that pictures or comments made years previous could come back to haunt you.

But it’s also important to realise that this represents an opportunity to demonstrate your interest in digital marketing. Blog, vlog, tweet or Instagram and show that you not only understand these platforms, but are actively using them. When a brand does something interesting – for example, Oreo’s lightning-fast, highly-shared “Dunk in the Dark” tweet – dive into the conversation and engage with key influencers.

Whatever’s happening in the industry, be aware of it, and talk about it. Don’t just talk about your passion for marketing in the interview – demonstrate it.

5.    Passion

Whether you’re planning on going into advertising, digital or marketing you will require a genuine enthusiasm for the industry to succeed in and enjoy the role. Marketing disciplines increasingly overlap so it’s also important that you have an idea of the bigger picture and know how everything from PR to PPC fits in.

Cultivate opinions – where do you see the industry going? You might be most interested in the latest innovative technologies and platforms, or you might enjoy critiquing adverts or marketing campaigns and picking apart the messaging and design. Employers like to see curious minds capable of leading great campaigns of their own.

6.    Adaptability

Finally, marketing and advertising are professions that are subject to constant fluctuation and change. Technology and trends evolve rapidly, and today’s fool-proof tactic may well be tomorrow’s cliché.

When you’re developing your skillset, do so in a forward-thinking fashion: graduates that learn how to code, for example, or even how to build an app, are doing well in a world that’s currently moving away from the desktop and towards mobile devices.

Above all, demonstrate curiosity, and a willingness to keep up with a fast-paced, ever-changing industry. In your interview, you want to demonstrate the willingness and the capability to progress: that you’re not only an excellent entry-level hire, but a potential future department leader.

Please login with linkedin to comment

Pinterest salaries

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]