Fairfax Media’s ‘Get Inspired’ creative showcase campaign launched today to encourage advertisers to engage and inspire audiences using its innovative multi-platform advertising and content solutions.
The campaign inspires advertisers to connect with Fairfax’s large network of 13.2 million people each month* through interactive digital advertising experiences, high-impact print campaigns and audience relevant content-based executions.
Fairfax’s advertising solutions come to life in a video featuring innovative creative examples of custom rich media formats on desktop, smartphone and tablet, bespoke print executions (for BMW and Penguin) and engaging content campaigns (from South Australian Tourism Commission and Optus).
Fairfax Media’s Commercial & Marketing Services Director, Tom Armstrong, said: “This campaign provides inspiration for advertisers looking for innovative ways to reach our large and engaged audiences. It is a fantastic showcase of the creative solutions we develop for advertising partners.
“As we are seeing a growing appetite from brands for content, Fairfax has established its position as a leading content solutions provider for advertisers in the Australian market. The ‘Get Inspired’ campaign provides a taste of the opportunities we offer advertisers to leverage the high quality, audience-relevant content we create.”
Promoted across trade media sites and social media channels, the campaign will drive advertising clients to the ‘Get Inspired’ section of the Fairfax Media AdCentre which features a creative gallery of almost 50 advertising examples.
The ‘Get Inspired’ creative showcase video can be viewed here.
Creative agency: True.
Source: *emmaTM (Enhanced Media Metrics Australia) conducted by Ipsos MediaCT, People 14+ for the 12 months to March 2016, Nielsen Digital Ratings March 2016, People 14+ (Fairfax Media total reach includes Allure Media digital properties).