Geometry Global Australia Appoints New Client Services Director

Geometry Global Australia Appoints New Client Services Director
SHARE
THIS



Geometry Global Australia continues to draw global talent with the appointment of Ben Walker as client services director.

Working closely with CEO Sean Taylor, Walker will oversee Geometry Global’s strategic product across all clients on a national basis.

Sean Taylor, CEO, Geometry Global Australia, said he was delighted to have someone of Walker’s calibre join the team at a time of increased organic growth plus new client wins that will deliver both growth to the agency and an increased level of shopper marketing activity.

“Australia is still relatively embryonic in its understanding and implementation of shopper marketing, but savvy manufacturers, service providers and retailers who understand the entire path-to-purchase journey are already reaping real results.

“With up to 80 per cent of a shoppers decision made prior to entering a store, Ben and his team will be responsible for influencing this part of the journey, not just the last 20 per cent.  Ben’s strategic thinking and understanding of true shopper marketing complements an already first class team.”

Walker joins from highly awarded agency Geometry Global Dubai, where he was most recently client servicing director. He brings to Australia more than a decade of strategy and client lead experience, helping create effective and award-winning campaigns across all communications disciplines.

While at Geometry Global  Dubai Walker played a key role as a member of the Global Coca-Cola team plus was client lead on Team Blue MENA, GSK’s WPP offering. Prior to this he worked across multiple global brands in the alcoholic beverage category including; Heineken, Jack Daniel’s, Peroni, Russian Standard, Stoli Vodka and the award winning campaigns for Tiger Beer and Tiger Co-lab.

On his new appointment Walker said: “With changing behaviours and changing expectations people have from brands there needs to be a genuine transformation of brand equity into action. As a result Geometry Global is creating something unique for clients business, connecting people, product, services or brand at the precise moment.

“Sean and the team have a unique ability to help their clients transform business. I’m excited to be part of the evolution.”

Walker’s appointment is effective immediately.

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]