Gavin Gibson To Lead OMD Strategy

OMD has today announced several key appointments to their strategy team. Gavin Gibson (pictured above) returns to the agency as national chief strategy officer, while Peita Pacey also returns to OMD as head of strategy for OMD Sydney.

Gibson has extensive experience across the globe, having worked for OMD in the region as the strategy lead for OMD APAC as well as the global VP of marketing for HTC.

In his new position, working with the Sydney, Melbourne and Brisbane teams, Gibson will lead the national strategic community and be responsible for the evolution of the OMD strategic output.

Pacey has extensive experience having worked client, publisher, and agency sides of the industry. She joins OMD from Carat where she was head of strategy, Sydney.

The appointments reaffirm the agency’s absolute focus and investment on its strategic product.

Aimee Buchanan, CEO, OMD Australia, said, “We are absolutely delighted to have Gavin and Peita driving our product forward. They are two of the best thinkers and architects I have worked with and bring the depth of experience and attitude that is key to the next chapter of OMD. Gavin has a huge passion for our product, whilst Peita is hugely respected across the industry with a proven track record of producing outstanding and award winning work. We’ve had an incredible 18 months at OMD and these appointments will help ensure we continue to drive great work and business growth for our clients.”

Gibson commented, “OMD Australia have been consistently successful over a long period of time with a reputation in market second to none. I’m thrilled to be back on the team and to help lead the business and our clients to further success.”

Pacey added, “My previous time at OMD was some of my favourite in my career. With such a strong culture and future focused vision, this is a wonderful opportunity for me to return home and embark with Gav on new adventures.”

Gibson has commenced his role, reporting into Aimee Buchanan, whilst Pacey joins OMD on June 19, reporting into Gibson.

Further news for the OMD Sydney strategic team is the promotion of Danni Dimitri to strategy director for McDonald’s, and the promotion of Daisy Huang to strategist, who will work across a number of OMD’s key clients.

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