Gather ‘Round! It’s Women In Media Mentor Michelle Mowle!

Gather ‘Round! It’s Women In Media Mentor Michelle Mowle!
SHARE
THIS



Inspirational women are all around us – leading, innovating and mentoring the next generation. To recognise this, B&T‘s annual Women in Media Awards is on again, and it’s a mere six weeks until the big day.

Running for the fifth consecutive year, the event – presented by Bauer Media Group – recognises those exceptional women who have achieved success in their professional arenas and celebrates their invaluable contribution through their leadership, innovation and courage.

The Women In Media Forum will see a host of inspiring women from across the media landscape providing their guidance and advice for achieving success to the next generation of stars.

To kick things off for 2017, we’ve probed MediaCom Australia’s head of talent, Michelle Mowle for her thoughts. Read on and be wowed by Michelle’s deep font of wisdom.

Why did you want to be a mentor?

To be involved in such an important event, both for the development of the industry and the progression of women as they embark on their desired career path, is a huge privilege. I see this as much as an opportunity to understand and connect with the minds of our aspiring future leadership talent, and ensure we are shaping and adapting our own leadership style to align to their values, as it is to offer insights and share experience and advice that has worked for me as I have developed my own career over the years. I believe mentorship works best when it is a two-way dialogue stimulating the minds and broadening the perspectives of both parties.

Describe your average day.

No day is ever average or, indeed, ever the same in a talent role in the media industry. This is why I love it. It’s truly dynamic and unpredictable, presenting challenges and opportunities that show up in different ways every day that requires me to continually think laterally and creatively to solve for the greater good of the agency, a team or individual.

In a day I could be engaged in a discussion on how we drive forward with various change initiatives, providing appropriate support frameworks for our people to reach a desired outcome; to partnering closely with the CFO on ensuring our commercial needs are being met in line with client, shareholder commitments; to then spending time with various members of the team on their career plans, skill needs and how they can best meet their performance goals at the same time as being nourished and challenged in their work life.

What is the most challenging part of your role? Do you have an example?

Keeping abreast with what matters most to the rising generation and keeping our leaders abreast of this. To effectively lead and drive change at a pace that is required to sustain a growing business, and taking our people on this journey in way that they can connect with, I believe is the most significant challenge of a talent leader’s role.

High involvement, early on in the design of change initiatives is crucial as evidenced in the recent launch of MediaCom’s 2017 Behaviours Plan. We had all staff nominate 25 number of ‘house captains’ nationally to represent the four MediaCom Behaviours (Push It, Share It, Know It, Do It) and ran workshops with this group to fully own and design the ‘brilliant but few’ culture programs that would best reinforce these behaviours and drive the culture around these values. The results have been astonishing, with all captains taking full carriage of driving four impressive programs including:

  1. ComX – a day of inspirational, industry speakers to broaden our team’s perspective on innovation and stretch their thinking as they carry out their roles at MediaCom.
  2. Wellness Week – a week to start the conversation about engagement, wellness and performance is all part of one conversation and to promote the many wellness programs available to our people within MediaCom, GroupM and WPP.
  3. The Exchange – a program that provides a platform for our people to experience life in different area of the agency, to expand their skill set and be part of a short or long term project that broadens their capabilities.

What’s your proudest professional moment?

When I was asked to be a mentor as part of a program aimed at providing scholarships for underprivileged students. These students, who were exceptionally talented, would otherwise not be able to go to university if not for this program. Fifty students from hundreds of applications were provided a pathway to university through financial support and a range of interventions to ensure they were well equipped to transition to and succeed in achieving degrees in their chosen field. My student was an astonishing individual, who lived without the privileges many enjoy, yet was infectious in her unrelenting positivity, courage and commitment to do her family proud, making the most of the opportunity. I learnt an equal amount from her, as I hope she did from me during our time together.

What is the hardest lesson you’ve had to learn (in or out of the workforce)?

To fail to have quality conversations on things that matter most is at your own (and the organisation you lead, work for or with) detriment. Taking the time to listen – really listen – and then considering how what you’ve heard might expand or alter your perspective just that little bit broader, can often lead to better outcomes.

What’s one thing no one knows about you?

My dream job as a kid was to be a TV host on a cartoon show. I would practice for hours in my room in the hope I would get a job where I could work in a place that got to watch cartoons… all… day… long… and then get to talk about it to anyone who would listen.

There’s still time to nominate for the Women in Media Awards, so get your entries in before this Friday at 5pm (AEST) here.

Women in Media banner

Women in Media Awards sponsor block

 

Latest News

Rakuten Marketing Launches Consent Management Platform In Line With GDPR
  • Marketing

Rakuten Marketing Launches Consent Management Platform In Line With GDPR

Performance marketing company Rakuten Marketing has unveiled a new consent management platform (CMP) for retailers, advertisers and publishers. Compliant with the IAB Europe/Tech Lab Transparency and Consent Framework and developed to-date within a DigiTrust (now IAB Tech Lab) working group, the CMP is a proactive measure to help retailers, advertisers and publishers gain consent under […]

Five Top Tips To Improve Your UX And SEO
  • Opinion

Five Top Tips To Improve Your UX And SEO

Is your UX & SEO performing like a brattish MAFS contestant? Well, let this be the penetrative lube to their love woes.

Opinion

by B&T Magazine

B&T Magazine
Marc Edward Agency Snares PR Account For Cruiseco Australia
  • Marketing

Marc Edward Agency Snares PR Account For Cruiseco Australia

Experiential marketing firm Marc Edward Agency (MEA) announced the addition of Cruiseco Australia as client for its communications division. Following on from its execution of the Cruiseco 17th Annual Conference in Brisbane earlier this year, MEA has been appointed as the cruise specialist’s PR agency of record. Cruiseco CEO Amanda McClelland said: “Having demonstrated their […]

Why All Email Should Be Mobile First
  • Opinion

Why All Email Should Be Mobile First

Here's an authoritative article on email and mobile, and be safe in the knowledge it wasn't penned by any B&T staff.

Opinion

by B&T Magazine

B&T Magazine
39th AWARD Awards Winners Announced
  • Media

39th AWARD Awards Winners Announced

B&T was a lucky guest at the AWARD Awards last Friday, although misread the bit about fancy dress & went as a chicken.

Women In Media Profile: Zeina Khodr
  • Media

Women In Media Profile: Zeina Khodr

When B&T was offered to interview a lady named “Zeina”, we initially thought it was the warrior princess herself.

by B&T Magazine

B&T Magazine
Q&A With Cannes Chairman Terry Savage
  • Advertising
  • Media

Q&A With Cannes Chairman Terry Savage

If you mistakenly thought this was an interview with Kojak's Telly Savalas, as it turns out, it's even better than that.

Optus To Phase Out Virgin Mobile Brand
  • Marketing

Optus To Phase Out Virgin Mobile Brand

Didn't much fancy that Telstra story above? Well, perhaps B&T could tempt you with this tasty Optus tickler instead.

by B&T Magazine

B&T Magazine
AKQA R&D Teams Up With Google For Semi Permanent 2018
  • Media

AKQA R&D Teams Up With Google For Semi Permanent 2018

AKQA R&D in collaboration with Google has developed a process called Somesthetic Transfer. It uses machine learning to take both the style and texture of an artwork and apply it to another image to be 3D printed with a UV printer. The works will be displayed at Semi Permanent 2018 in Sydney from Thursday 24 […]

WPP’s Health & Wellness To Unveil ‘How Design Can Save A Life” For Vivid
  • Marketing
  • Media

WPP’s Health & Wellness To Unveil ‘How Design Can Save A Life” For Vivid

Design students from Torrens University’s Billy Blue College of Design have partnered with WPP AUNZ’s Health & Wellness division to decode clinical data on ‘Medicinal Marijuana in the Treatment of Epilepsy’. Their creative solutions will be presented at a Vivid Ideas Exchange titled ‘Design can save your life: how can creativity improve comprehension of health data?’ […]

Diversity Case Study Series: The Royals
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: The Royals

If you read one diversity case study on B&T today, make it this one. Not that there's any others to choose from, really.

by B&T Magazine

B&T Magazine
Cricket Australia Finds New Major Sponsor
  • Marketing

Cricket Australia Finds New Major Sponsor

B&T was going to insert a homage to Sherbert's classic "Howzat" here before realising it was naff and showed our age.

by B&T Magazine

B&T Magazine
PHD Wins HSBC Global Media Account
  • Media

PHD Wins HSBC Global Media Account

ICYMI, PHD has FTW the HSBC business IRL. It's not so much a LOL or NSFW, but a TL;DR. Ahh, forget the whole thing.

InMoment Accelerates APAC Expansion With Key Acquisition
  • Media

InMoment Accelerates APAC Expansion With Key Acquisition

Customer experience (CX) intelligence platform, InMoment, has expanded into Australia and New Zealand with the acquisition of customer experience agency, brandXP and appointment of Claire Fastier as its APAC business head.

Marketers Need To Focus On Voice Search Right Now
  • Opinion

Marketers Need To Focus On Voice Search Right Now

In this opinion piece, Performics Australia performance content account director Steve Robinson (pictured below) dives into the hazy relationship between marketers and voice-activated technology. From settling family disputes, (“Hey Google, are fossil fuels really made from dinosaur bones?”) to running a household, (“OK Google, add toothpaste to my shopping list”), voice-activated systems are becoming more […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance
  • Advertising
  • Media

SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance

Video advertising and monetisation platform SpotX has announced the launch of an online resource library for the European Union’s General Data Protection Regulation (GDPR). The library can be found on the company’s website and is part of a wider educational initiative by SpotX – which is headquartered in the US and has an office in […]

Daylight Agency Opens Government Division, Hires Legal & Political Expert
  • Marketing

Daylight Agency Opens Government Division, Hires Legal & Political Expert

Integrated communications firm Daylight Agency has cemented its presence in the government and political arena with the appointment of industry veteran David Begg. A practising solicitor for over 28 years, Begg (pictured above) will head up the agency’s new government division. He has extensive experience working with large commercial clients on high-profile regulatory and legal […]

Frost Design Unveils New Look For John Holland
  • Marketing

Frost Design Unveils New Look For John Holland

Frost Design has shown off its comprehensive rebrand of iconic Australian infrastructure and property business John Holland, based around the brand idea of ‘Transforming Lives’. John Holland CEO Joe Barr said Frost was the only branding business who understood that the impact of the rebrand was just as important internally as it would be externally, […]

Women In Media Profile: Jill Johnston
  • Media

Women In Media Profile: Jill Johnston

We've got an absolute cracking Women in Media profile today. Not to say it's approved by the Chiropractors' Association.

by B&T Magazine

B&T Magazine
First Lady Michelle Obama and President Barack Obama Dance Together at the Presidents Ball
  • Media

Netflix Secures Producer Deal With The Obamas

It seems former US president Barack Obama and former First Lady Michelle Obama aren’t quite done with the international spotlight just yet. The Obamas have officially signed a multiyear deal with Netflix, which will see the power couple producing films and series with the streaming giant. According to Netflix, “The Obamas will produce a diverse […]

How To Spot A Trend Versus A Fad
  • Opinion

How To Spot A Trend Versus A Fad

One need only view our editor's hot pink leg warmers today to realise he's neither fad nor trend.

Opinion

by B&T Magazine

B&T Magazine
Why Engagement Is The New Rule Of Content
  • Opinion

Why Engagement Is The New Rule Of Content

And why is B&T running a photo of an engaged couple for this content engagement article? It was either that or a carrot.

Opinion

by B&T Magazine

B&T Magazine
Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles
  • Media

Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles

Fairfax Media has today announced the recruitment of 20 trainee journalists to join the newsrooms of The Sydney Morning Herald, The Age, The Canberra Times, The Australian Financial Review, Brisbane Times and WAtoday. This represents one of Metro’s largest trainee intakes in years and underlines the commitment of the mastheads to fostering a new generation […]

Sydney Australia - November 7, 2011. An extreme close up of an American express card issued by the Australian bank Westpac.
  • Media

AMEX Launches Global Media Review

Are there not enough hours in the day? Are you cheek-by-jowl with your co-workers? Well, hopefully you won't win this.