Fuse Agency Launches Student Competition To Create Brand Mascot

Fuse Agency Launches Student Competition To Create Brand Mascot
SHARE
THIS



Fuse Agency is giving students of creative design and illustration the opportunity to create a new hero character that will go on to become the brand mascot for Australia’s next big online accommodation booking company.

The team at Fuse is working with the new online booking company and, as the business has a heavy focus on a seamless user experience, Fuse devised a character that will accompany and guide users during the search and booking process.

“Although we’ve become really close to this character, and already have a name for him or her, we decided to give emerging artists and students of design and illustration the opportunity to create an identity for this Australian-owned company,” said Fuse Agency chief operating officer, Daniel Jess.

Dan Jess, Fuse Agency Chief Operating Officer

Dan Jess, Fuse Agency Chief Operating Officer

“We’re looking for a character that accurately represents the brand itself, as well as key elements of both travel in Australia, and a premium online experience.

“The student community is a primary demographic for our client, so we’re excited to see what young and emerging creatives will come up with.”

Not only will the winner get to see their character come to life as a core brand element of a national travel company, there are also a range of prizes and publicity opportunities up for grabs including a $400 preloaded VISA card, a $400 Eckersley’s voucher, and a design and marketing mentorship package.

The new online site, set to launch later this year, is a highly intuitive booking system that after identifying a customer’s tastes and travel requirements, will compare the best properties for the user, based on their personal preferences.

Anyone interested in submitting an entry should visit www.fuseagency.com.au/JOS to obtain character requirements and further information.

Please note the winner will retain the right to say they produced the illustration, however the client will assume and retain all rights of ownership, use, and licence.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]