Media Spend Up 3.7% For October With Free-To-Air Big Winner

Media Spend Up 3.7% For October With Free-To-Air Big Winner

According to the Standard Media Index that monitors media spends, the free-to-air stations enjoyed one of their best months for a long while in October.

B&T Magazine
Posted by B&T Magazine

Last month $750.2 million was spent on advertising nationally. Between them Seven, Nine and Ten enjoyed $276 million of that. Seven again led the way snaring 39.3 per cent of the dollars, followed by Nine with 37.5 per cent and the ever-improving Ten getting 23.3 per cent.

According to the Standard Media Index the total market grew 3.7 per cent overall, with the free-to-air market growing 2.6 per cent. Much of the increased spend came from retail as they start to spread the Christmas message.

However, year on year, Nine was slightly down and Seven and Ten slightly up.

Ten continues to improve following a rather tumultuous 2014 that saw its share dip as low as 17 per cent. However, the hugely successful The Bachelorette proved good news for its bottom line over the month of October.

Sport was also a contributor for the networks with Bathurst, The V8s and the Rugby World Cup also proving a hit for advertisers.

The Standard Media Index also was good news for pay TV with its spend surging 20.6 per cent in October, while outdoor also continues with its purple patch increasing 19.9 per cent as digital initiatives begin to bear fruit.