Marketing technology and advertising content network Medical Channel has announced the appointment of Peter Wiltshire as a non-executive director.
Wiltshire joins Media Channel with decades of experience in senior advertising and marketing roles. His most recent full-time position was chief revenue officer and group sales and marketing director for Nine Entertainment.
Medical Channel CEO Nazar Musa said the network was excited to welcome Wiltshire to its board.
“His 27 years of experience working in the media will be invaluable to our future efforts in identifying and leveraging digital media opportunities for the business,” he said.
“As the out-of-home sector flourishes, the addition of expert media authorities like Peter are important to bring further vision and insight to a sector that will only continue its explosive growth.
“It’s a huge benefit for Medical Channel to have Peter on board and an even bigger advantage for the digital OOH industry overall.”
Wiltshire said he has been highly impressed with Medical Channel’s strategy, successes and potential during the past few months of consulting to the business.
“That time has also given me a chance to get to know Nazar and his team,” he said.
“I’m delighted to join this highly experienced and astute board of directors and look forward to supporting Nazar and the group in developing and executing Medical Channel’s strategic plan.”
Wiltshire’s appointment is effective immediately and follows a hiring spree that saw Medical Channel take on 82 new staff in just four months.