Former Facebook Exec Ben Lightfoot Joins Ogilvy Brisbane As MD

Former Facebook Exec Ben Lightfoot Joins Ogilvy Brisbane As MD
SHARE
THIS



Ogilvy Brisbane has announced the appointment of former Facebook executive Ben Lightfoot (pictured above, centre) as its new managing director.

With more than 20 years’ experience within marketing and communications, Lightfoot has worked with large multi-nationals, boutique independents and small start-ups around the world.

Most recently, Lightfoot worked within Facebook’s APAC team at as head of large advertiser marketing.

Ogilvy Australia CEO David Fox (pictured above, far right) said Lightfoot’s appointment is part of a push to future-proof the agency and continue its focus on innovation and digital integration.

“Ben’s background with Facebook is ideally placed to take Ogilvy Brisbane into its next phase of growth, and matches the focus other Ogilvy offices have had in relation to digital, strategy, media and creative,” he said.

“He’s also one of few within our industry to hold senior roles in both creative and management across brand, retail, direct, and digital. Having someone of his calibre and broad experience makes him the ideal candidate to take our Queensland presence to the next level.”

Commenting on his new role, Lightfoot said: “I’m incredibly excited to be joining Ogilvy Brisbane as well as the wider Ogilvy Australia team.

“Right from the beginning of our discussions, I have been really impressed with the way that Foxy and the Australian leadership team are challenging business structure, culture, best practice, as well as embedding technology into the way they partner with their clients to address the needs of the business.

“With the strong relationships already in place with Queensland government as well as the new partnerships that are forming through recent wins, I’m looking forward to bringing the experience of my last few years to build on what is already a very strong team.”

Lightfoot replaces Russ Vine, who has led the Ogilvy Brisbane business for the past 18 months, following the merger of local shop JuniorCru with Ogilvy Australia.

Commenting on Vines’s departure, Fox said: “Russ has been a committed leader and we wish him all the very best for the future. He leaves Ogilvy Brisbane in good shape and firmly integrated into the broader Ogilvy Australia structure, and we thank him for his commitment.

“To be successful in business, you must move with change. Now is the right time for expansion to ensure Ogilvy meets the changing requirements of the Brisbane market, and under Ben’s new leadership, we are excited about what the future holds for the team.”

 

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]