Campaign: Florist Supports Pink Ribbon Day

Campaign: Florist Supports Pink Ribbon Day

Four international ex-advertising executives have founded online florist, Little Flowers to raise money for Pink Ribbon Day.

Hannah Furness
Posted by Hannah Furness

The business concept was conceived by former Leo Burnett London and Clems BBDO suit Sarah Regan and her partner Hans Christian Berents, a Sydney advertising creative from Droga5, with the brains of creative directors from Idea Gallery, Ben Sampson and John Kane.

“Little Flowers is all about enlivening the gesture of giving flowers and spreading happiness one little bunch at a time. On Friday we are dedicating this to Pink Ribbon Day to raise awareness and money for the Cancer Council NSW and encourage people to engage with the cause in a unique and creative way,” Hans Christian Berents said.

This approach follows the success of Little Flowers’ recent activation with School For Life where guests at a charity event were able to put together floral arrangements in teams and gift the bouquets to strangers on the street in bespoke vases.

Creativity is one of the elements influencing the growth of the company, as well as their marketing strategies, including a use of social media across multiple platforms and unique activations.

Just in time for Pink Ribbon Day this Friday, Little Flowers have developed a limited edition Pink ‘Living’ Ribbon buttonhole that will be on sale from 7am in Wynyard Park, with all proceeds going to the Cancer Council NSW.

Little Flowers will also be selling a special bunch of pink flowers on Friday for $25 on their website and can be delivered anywhere in Sydney, with a portion of the sales being contributed to the Cancer Council NSW.

The Sydney based entrepreneurship Little Flowers have plans to expand to other regions of Sydney, other cities in Australia and even in London and NY, as well as offering an ongoing focus on a more sustainable approach to flower giving.