Former Coca-Cola marketer Glenn Bartlett has been hired by Step Change.
Step Change specialises in strategic planning and has worked with companies including News Limited, Sony & Universal Home Pictures, ANZ, and Australian Pork.
Bartlett (pictured), who has 15 years experience working both agency and client-side and joins the Sydney-based independent as strategy director, can boast a track record on agency and client side for top tier brands.
Bartlett said: “Marketing is undergoing significant change as technology shifts the relationship between brands and consumers and how they interact. Step Change is about providing smart strategy to address these challenges and I’m looking forward to working with our blue-chip clients to help them navigate this changing environment.”
While at Coca-Cola Bartlett was responsible for developing and executing marketing strategy for the Pump water brand and Mother energy drink. Prior to that he was a senior strategy planner at Publicis Mojo and worked in corporate marketing at NAB.
Jeff Cooper, general manager at Step Change, said: “Glenn’s addition to the team allows us to embark on our next phase of growth in our fourth year of business. He is a top-tier strategic marketer with experience across some of the biggest brands in the world and will bring insights gained from both his international and local experience. We’re delighted to have him onboard.”