An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market.
After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold to JCDecaux in June.
Rose has since been consulting to Huawei for the recent release of its Mate20 series, where he was tasked with establishing and improving the smartphone manufacturer’s overall media buying strategy in partnership with multiple media owners including oOh!media, Brandspace, APN Outdoor and Nine.
The ex-APN sales boss will continue to work closely with Huawei, but is seeking to increase his client base, and as such, has launched his own consultancy in North Sydney called Australian Outdoor Consulting.
“I see an opportunity to work with any advertiser who spends on out-of-home in Australia and has ever questioned the rapidly rising costs of the medium,” he said.
“The popularity of outdoor continues to grow, and with this year’s consolidation of the industry, there is only one direction that prices will go in 2019.
“I will be assisting clients to navigate the changed landscape, and educating them in how to negotiate more effectively, to receive greater value and more efficient campaigns.”