Major Brands Sign Up To Support Foodbank’s Food Fight Campaign

Major Brands Sign Up To Support Foodbank’s Food Fight Campaign
SHARE
THIS



Hunger in Australia will be put front and centre with grocery shoppers in August when Foodbank again holds its national Food Fight campaign to raise vital food for people in need.

Iconic Australian food brands SPC, Ardmona, Helga’s, Vetta, Devondale, Primo, Sanitarium, NESCAFÉ, Flora, Continental and ‘Mount Franklin’ have each committed to providing a food or beverage donation to Foodbank when nominated Food Fight products are purchased at Woolworths supermarkets during August. In its first year last year, the campaign saw seven million serves of food donated setting a high target for the 2016 campaign to beat.

Hunger is a hidden crisis in Australia which one in six people experience at some point every year. Half of these, or two million Australians, seek food relief from a charity or community group, and a third of those seeking food relief are children. Each month Foodbank provides food for over half a million people but, despite this, 43,000 of those seeking help are turned away empty handed because demand outstrips supply.

Commenting on the Food Fight campaign, Foodbank Australia’s CEO Brianna Casey, said: “As Australians we subscribe to the belief of a fair go for all and at Foodbank we think that means being free from hunger. We can, and must, set our sights on achieving this goal.

“The Food Fight campaign provides us with an opportunity to raise awareness of the issue of hunger in Australia at the same time as securing additional food donations and providing our generous industry partners with much-deserved acknowledgement for their year-round support” she continued.

Woolworths is increasing its support for the campaign this year ensuring even more exposure in stores including prominent Food Fight point-of-sale material. With the help of GroupM, Australia’s leading media company, Foodbank has also secured significant support in the form of television and radio commercial as well as outdoor and print advertising.

In addition there will be high-profile PR activity Red Agency and the Havas Village which will entail a giant art installation in the form of an empty lunchbox popping up in cities around the country. The public will be asked to take pictures of the purple lunchbox and upload them to social media using #JoinFoodFight hashtag. For each upload an additional meal will be donated to Foodbank by the food partners. Those who can’t make it down to the lunchbox can still join the Food Fight by visiting www.foodbank.org.au and registering their support, which will also trigger a meal donation.

The Food Fight activation will visit the following locations on the corresponding dates:

Key Activity6am-6pm
Sydney Event (2 August) Brisbane Event (4 August)
Perth Event (8 August) Darwin Event (11 August)
Adelaide Event (15 August) Melbourne Event (18 August)
Hobart Event (22 August)

The Food Fight products can be found in Woolworths stores nationally (All participating brands and products may not be available in Woolworths Metro stores)

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]