Food, House & Garden Mags Rule In Readership: Roy Morgan

Food, House & Garden Mags Rule In Readership: Roy Morgan
SHARE
THIS



Roy Morgan has released its latest readership and cross-platform audiences for March 2015, with the figures showing mags in the food and entertainment space, and the house and garden arena, are the top performers in the industry.

Predictably, digital readership continues to grow with Roy Morgan seeing some magazine digital audiences such as Cosmopolitan, Time, Reader’s Digest and Gourmet Traveller, are nearing their print readership figures.

Home and garden mags continued to prove strong with eight out of ten posting increases in readership. The biggest growth was Bauer Media’s Belle magazine, up 15.9 per cent. Pacific Magazines’ Better Homes and Gardens was the only mag to grow in both print and digital.

Pac Mags’ marie claire remained the most read fashion magazine, with an average 375,000 readers per issue, according to the results.

Frankie and NewsLifeMedia’s Vogue vied for second place.

Pac Mags’ InStyle grew the most since the last figures, up 5.4 per cent.

Both Women’s Fitness and Women’s Health grew their audiences in the fitness sector, and over in the food space NewsLifeMedia’s Taste.com.au continued its growth. It’s now up to 428,000 readers per issue, which is 14.4 per cent higher than the same time last year.

And in the weeklies Bauer’s Woman’s Day still leads over Pac Mags’ New Idea, despite depleting readership from 1,557,000 readers a week to 1,232,000.

“The latest Roy Morgan readership results highlight magazines kicking goals in a tough environment,” said Tim Martin, general manager of media at Roy Morgan.

“It’s impressive to see a recently launched print title such as Taste.com.au figure in the Top 20 magazines read in the country—especially given its digital roots. It will also be interesting to see the effect of new Princess Charlotte Elizabeth Diana Windsor on the readership results of mass women’s magazines over the coming quarter.

“Major magazine publishers are investing heavily in their digital assets and content and we can see that starting to shine through in our cross-platform audience numbers.”

 

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]